The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level
The argument stated talks about a memorandum from the business manager of a television station which states that over the past 1 year, greater time has been devoted to the national news at the expense of time devoted for the local news and weather news. This has resulted in the complaints from the customer regarding the loss in coverage of the local news.It further states about the loss of advertising contracts and hence arrives at the conclusion that there should be enhancement in the coverage of the local news and weather news in all the news channels. The authors fleeting conclusion on the basis of uncorroborated assumptions are indefensible due to the various flaws.
The foremost flaw is when he states about the the complaints received from the customers. There is no concrete evidence of the number of complaints. There should be a thorough survey about the number of viewers, time devoted in watching a particular program and percentage of complaints from the customers before arriving at a conclusive decision .
The second flaw is about the very short time span of the change in the news program which is only one year. Further it states that the viewers have complained regarding the coverage of the local news or the weather news. The complaints nowhere talk about the time of the coverage. It may also be inferred that the complaints are regarding the quality of the coverage. Hence this further make the conclusion of the author inconclusive.
The third flaw is regarding the cancellation of the contract of the advertising agencies in the the program of the late night hours. It is to be noted again that the reason of the cancellation nowhere states that it has been due to the change in the nature of the program or the quality of the program itself. Hence the claim of the author again come under scrutiny.
Also the author comes to the sweeping conclusion that there should be change in all the news channel of the programs being covered in the late night hours. This can be a very extreme step and it may also lead to further cancellation of the advertising contracts because the problem in a single news program doesn't warrant to change the program coverage of all the channels.
Hence in light of the above stated flaws, the author's assertion to change the coverage of all the news channels at the late night hour stands indefensible. The author must make an authentic survey regarding the time of coverage, quality of coverage, exact reasons for the cancellation of contracts before arriving at a conclusive decision.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 437 350
No. of Characters: 2085 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 4.771 4.6
Word Length SD: 2.627 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.278 21.0
Sentence Length SD: 12.341 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.402 0.35
Sentence-Para Coherence: 0.645 0.50
Sentence-Sentence Coherence: 0.172 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 358, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
... the loss in coverage of the local news.It further states about the loss of advert...
^^
Line 1, column 473, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean ''?
... at the conclusion that there should be enhancement in the coverage of the local news and w...
^^^^^^^^^^^
Line 3, column 43, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...e foremost flaw is when he states about the the complaints received from the customers....
^^^^^^^
Line 3, column 43, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...e foremost flaw is when he states about the the complaints received from the customers....
^^^^^^^
Line 3, column 347, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...before arriving at a conclusive decision . The second flaw is about the very sh...
^^
Line 5, column 369, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... regarding the quality of the coverage. Hence this further make the conclusion of the...
^^^^^
Line 7, column 93, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...contract of the advertising agencies in the the program of the late night hours. It is ...
^^^^^^^
Line 7, column 93, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...contract of the advertising agencies in the the program of the late night hours. It is ...
^^^^^^^
Line 7, column 311, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...m or the quality of the program itself. Hence the claim of the author again come unde...
^^^^^
Line 7, column 368, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...f the author again come under scrutiny. Also the author comes to the sweeping co...
^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... author again come under scrutiny. Also the author comes to the sweeping conclu...
^^^^
Line 9, column 71, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'changed'?
Suggestion: changed
...weeping conclusion that there should be change in all the news channel of the programs...
^^^^^^
Line 9, column 168, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...red in the late night hours. This can be a very extreme step and it may also lead...
^^
Line 9, column 309, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...se the problem in a single news program doesnt warrant to change the program coverage ...
^^^^^^
Line 11, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ogram coverage of all the channels. Hence in light of the above stated flaws, the...
^^^^^
Line 11, column 47, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...in light of the above stated flaws, the authors assertion to change the coverage of all...
^^^^^^^
Transition Words or Phrases used:
also, hence, may, regarding, second, so, then, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 77.0 55.5748502994 139% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2128.0 2260.96107784 94% => OK
No of words: 435.0 441.139720559 99% => OK
Chars per words: 4.89195402299 5.12650576532 95% => OK
Fourth root words length: 4.56690854021 4.56307096286 100% => OK
Word Length SD: 2.67939388418 2.78398813304 96% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.370114942529 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 661.5 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 69.6348722416 57.8364921388 120% => OK
Chars per sentence: 118.222222222 119.503703932 99% => OK
Words per sentence: 24.1666666667 23.324526521 104% => OK
Discourse Markers: 2.88888888889 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.329996314568 0.218282227539 151% => OK
Sentence topic coherence: 0.104554331851 0.0743258471296 141% => OK
Sentence topic coherence SD: 0.117816553281 0.0701772020484 168% => OK
Paragraph topic coherence: 0.17527756469 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.122260103734 0.0628817314937 194% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.