The following is a memorandum from the business manager of a television station.
"Over the last year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers o the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
As per the argument, if television station wants to increase the advertising revenue, they need to restore the time devoted to weather and local news from its previous level. There are various reasons mentioned for this in the argument like viewers are complaining about the coverage of weather and local news, and local businesses are no longer want to associate with advertising during late-night news programs. However, there are various flaws in the argument which business manager of a television station fails to consider.
First of all, argument describes that the main purpose of restoring coverage to weather and local news in late-night news is viewers complaining about less time to weather and local news. But, it failed provide the statistical data about how many viewers have reduced since less coverage of weather and local news. Secondly, argument fails to provide evidence which section of viewers are complaining about the less coverage of weather and local news. It can't generalize for all the viewers. There is a possibility that other viewers from different age group are increased due to increase time to national news and less time to weather and local news.
Last but not the least, there is no linkage between the statement which provide the evidence that local businesses have canceled their advertising contract because of complaints from viewers about less coverage time to weather and local news. There could be various reasons that local businesses want to cut down their contract, like local businesses might not be getting profit from the advertising in the late-night news program or they are not in market anymore.
In final analysis, argument looks tempting that it considers the various parameters before restoring the time devoted to weather and local news to its former level. But as discussed in previous paragraphs, lack of evidence in the argument failed to provide the proper statistics about overall viewers watching late-night news program. Also, it failed to provide evidence about national businesses who might be interested in the advertising contract with late-night program because of late-night program's increased time to national levels. So it should considers all the statistics before making any informed decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-10-29 | Dhaval2693 | 43 | view |
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- The following is a memorandum from the business manager of a television station."Over the last year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the comp 43
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- ???
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minimum 3 arguments wanted.
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 359 350
No. of Characters: 1883 1500
No. of Different Words: 142 200
Fourth Root of Number of Words: 4.353 4.7
Average Word Length: 5.245 4.6
Word Length SD: 2.585 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 128 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.643 21.0
Sentence Length SD: 8.877 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.466 0.35
Sentence-Para Coherence: 0.636 0.50
Sentence-Sentence Coherence: 0.195 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 456, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... coverage of weather and local news. It cant generalize for all the viewers. There i...
^^^^
Line 3, column 456, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
... coverage of weather and local news. It cant generalize for all the viewers. There i...
^^^^
Line 5, column 434, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tising in the late-night news program or they are not in market anymore. In f...
^^
Line 7, column 553, Rule ID: DID_BASEFORM[2]
Message: The verb 'should' requires the base form of the verb: 'consider'
Suggestion: consider
...d time to national levels. So it should considers all the statistics before making any in...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, second, secondly, so, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1924.0 2260.96107784 85% => OK
No of words: 359.0 441.139720559 81% => More content wanted.
Chars per words: 5.35933147632 5.12650576532 105% => OK
Fourth root words length: 4.35284910392 4.56307096286 95% => OK
Word Length SD: 2.61593555847 2.78398813304 94% => OK
Unique words: 145.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.403899721448 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 605.7 705.55239521 86% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 56.6011826515 57.8364921388 98% => OK
Chars per sentence: 137.428571429 119.503703932 115% => OK
Words per sentence: 25.6428571429 23.324526521 110% => OK
Discourse Markers: 5.07142857143 5.70786347227 89% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.451622516969 0.218282227539 207% => OK
Sentence topic coherence: 0.189963176637 0.0743258471296 256% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.118168984559 0.0701772020484 168% => OK
Paragraph topic coherence: 0.317710614411 0.128457276422 247% => OK
Paragraph topic coherence SD: 0.0459461601134 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.