The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author claims here that because of devoting increased time to national news and less time to local and weather news, they are losing advertising contracts and receiving viewers complaints as well. Describing in this way, the argument fails to mention several key factors, on the basis of which it could be evaluated. In support of this argument, the author notes that in order to attract more viewers to the program and to avoid losing any further advertising revenues, they should restore the time devoted to weather and local news to its former level. However, meticulous inspection of the evidence elicits that it provides meager support for the author’s assumptions. Hence, the argument is rather weak, unconvincing and has several flaws.
First, the argument readily assumes that , local business that used to advertise during late-night news program have cancelled their advertising contracts and viewers are complaining because of increased time to national news and less time to weather and local news.The argument doesn't devoted the information about ratio of time they allocated for national news and weather or local news. For example, if they show local or weather news only for 10 minutes and 2 hours for national news , which is not acceptable. In this short time, it's not enough to deliver relevant adevertisement which might the reason to canel the contracts.
Second, the argument claims that, most of complaints they receive from viewers which were concerned about the coverage of weather and local news. This is again a very weak and unsupported claim as the argument does not demonstrte any correlation between complaints and news coverage. To illustrate, those complaints from the viewers could be the reason of covering irrelevant local/weather news, could be the reason of covering false news, could be the reason of not covering the news in time etc.If the argument had provided evidence that all of the complaints received due to the allocation of less time for local/weather news , then the argument would have been a lot more convincing.
Finally, the argument claims that in order to attact more viewers to the program and to avoid losing advertising revenues , they will restore the time devoted to weather and local news to its formar level.Whats the gurantee the revenue will not loss? What if viewers not increase?
In conclusion, the argument is flawed for the above mentioned reasons and is therefore unconvincing. It could be considerably strenthened if the author clearly mentioned all the relevant facts why they are receving complaints from the viewers, why local businesses cancelled ther advertising contracts etc.In order to assess the merits of a certain situation , it is essential to have adequent knowledge of all contributing factors. In this particulare case,why they have allocated less time for weather/local news, without this information , the argument remains unsubstantiated and open to debate.
| Post date | Users | Rates | Link to Content |
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| 2019-09-06 | mhayat29 | 55 | view |
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Comments
Essay evaluation report
Sentence: This is again a very weak and unsupported claim as the argument does not demonstrte any correlation between complaints and news coverage.
Error: demonstrte Suggestion: demonstrate
Sentence: Finally, the argument claims that in order to attact more viewers to the program and to avoid losing advertising revenues , they will restore the time devoted to weather and local news to its formar level.Whats the gurantee the revenue will not loss?
Error: attact Suggestion: attack
Error: formar Suggestion: formal
Error: gurantee Suggestion: guarantee
Sentence: It could be considerably strenthened if the author clearly mentioned all the relevant facts why they are receving complaints from the viewers, why local businesses cancelled ther advertising contracts etc.In order to assess the merits of a certain situation , it is essential to have adequent knowledge of all contributing factors.
Error: strenthened Suggestion: strengthened
Error: ther Suggestion: No alternate word
Error: cancelled Suggestion: No alternate word
Error: receving Suggestion: receiving
Error: adequent Suggestion: No alternate word
Sentence: In this particulare case,why they have allocated less time for weather/local news, without this information , the argument remains unsubstantiated and open to debate.
Error: particulare Suggestion: particular
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argument 1 -- not OK
argument 2 -- not exactly
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 10 2
No. of Sentences: 16 15
No. of Words: 478 350
No. of Characters: 2424 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.676 4.7
Average Word Length: 5.071 4.6
Word Length SD: 2.652 2.4
No. of Words greater than 5 chars: 173 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.875 21.0
Sentence Length SD: 17.839 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.383 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 41, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...First, the argument readily assumes that , local business that used to advertise d...
^^
Line 3, column 267, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...and less time to weather and local news.The argument doesnt devoted the information...
^^^
Line 3, column 280, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... to weather and local news.The argument doesnt devoted the information about ratio of ...
^^^^^^
Line 3, column 488, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...10 minutes and 2 hours for national news , which is not acceptable. In this short ...
^^
Line 5, column 35, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the complaints') or simply say ''most complaints''.
Suggestion: most of the complaints; most complaints
...s. Second, the argument claims that, most of complaints they receive from viewers which were co...
^^^^^^^^^^^^^^^^^^
Line 5, column 498, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: If
...on of not covering the news in time etc.If the argument had provided evidence that...
^^
Line 5, column 541, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...the argument had provided evidence that all of the complaints received due to the allocati...
^^^^^^^^^^
Line 5, column 629, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...tion of less time for local/weather news , then the argument would have been a lot...
^^
Line 7, column 122, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...and to avoid losing advertising revenues , they will restore the time devoted to w...
^^
Line 7, column 206, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Whats
...ther and local news to its formar level.Whats the gurantee the revenue will not loss?...
^^^^^
Line 7, column 206, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
...ther and local news to its formar level.Whats the gurantee the revenue will not loss?...
^^^^^
Line 9, column 307, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...ancelled ther advertising contracts etc.In order to assess the merits of a certain...
^^
Line 9, column 359, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...assess the merits of a certain situation , it is essential to have adequent knowle...
^^
Line 9, column 458, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , why
...buting factors. In this particulare case,why they have allocated less time for weath...
^^^^
Line 9, column 541, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...her/local news, without this information , the argument remains unsubstantiated an...
^^
Transition Words or Phrases used:
but, finally, first, hence, however, if, second, so, then, therefore, well, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2494.0 2260.96107784 110% => OK
No of words: 469.0 441.139720559 106% => OK
Chars per words: 5.31769722814 5.12650576532 104% => OK
Fourth root words length: 4.65364457471 4.56307096286 102% => OK
Word Length SD: 2.83759173769 2.78398813304 102% => OK
Unique words: 202.0 204.123752495 99% => OK
Unique words percentage: 0.430703624733 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 761.4 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 107.013415485 57.8364921388 185% => OK
Chars per sentence: 155.875 119.503703932 130% => OK
Words per sentence: 29.3125 23.324526521 126% => OK
Discourse Markers: 6.375 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.393507231808 0.218282227539 180% => OK
Sentence topic coherence: 0.142883253009 0.0743258471296 192% => OK
Sentence topic coherence SD: 0.132195499846 0.0701772020484 188% => OK
Paragraph topic coherence: 0.254735791301 0.128457276422 198% => OK
Paragraph topic coherence SD: 0.10770563084 0.0628817314937 171% => OK
Essay readability:
automated_readability_index: 18.3 14.3799401198 127% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.17 12.5979740519 112% => OK
dale_chall_readability_score: 8.61 8.32208582834 103% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.