Marketing and promotion is the key to a successful business.
To what extent do you agree?
Amidst competitive environment, business are looking for new ways they can stand out among their rivals. In order to address this issue, the question is often raised in corporate world: how important is marketing for business? Most of so-called “progressive experts” posit that marketing harms more than benefit. I, however, strongly disagree with this position and, instead, argue that marketing is one of the most important part of the business due to three important service marketing provide: making product known to the public, creating reputation in the market and strategies to lure the customer using different tactic.
First of all, the main reason why marketing and production is vital for successful business is that it helps in sales of product and service by making them widely known. As we know, the main objective of any business company is to generate profit through optimization of supply according to demand. The way company generate profit is that people should consume the product company manufacture. In order to lure the customer to buy their commodities, the product should be made well-known. To think that people will automatically know your product will be foolishness given that there are many similar product in the market they can buy rather than meticulously searching for new company for that commodity. Marketing is wholesome branch of business which address this issue. Through advertisement and promotion in different platform, the product will be universal and it ,in return, will maximize the profit of the company.
Second of all, marketing is significant aspect of any business because it helps creating brand name and reputation in the market. Reputation and brand name is important because people prefer trusted brand rather than ordinary in terms of quality. Let us take an example of apple company. It has been best seller of smart phone in last ten years although there are companies who sell far advanced smart phones with less price than that of IPhone. It is due to marketing strategies applied by them to achieve this fete. So, marketing helps to create better reputation of the company. This process can be prompted by touting unique characteristic of the product. This way unique demand for the customer can be fulfilled.
However, some so-called “experts” endorse that heavy investment in marketing will degrade the quality of the product resulting in less sales of the product. In other hand, this statement does not hold water because marketing actually accompanies different strategies to lure customers by researching present demand and trend of customer preferences and modifying the product according to their needs. The customers are more enticed to modified unique features rather than old one. These marketing strategies helps to maximize the sales and return value for the money invested in it.
In conclusion, on contrary to most of the experts, I contend that marketing is actually worth invested in as it helps to generate income to the company by various ways: making product and service widely known, creating band name for company and modifying product itself to increase sales.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | Ammu helen | 73 | view |
| 2020-01-23 | pospelovatb | 67 | view |
| 2020-01-20 | lily2002 | 67 | view |
| 2020-01-19 | yetim119 | 89 | view |
| 2020-01-19 | BlackDelta | 67 | view |
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Grammar and spelling errors:
Line 5, column 602, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'products'?
Suggestion: products
...hness given that there are many similar product in the market they can buy rather than ...
^^^^^^^
Line 5, column 871, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...rm, the product will be universal and it ,in return, will maximize the profit of t...
^^
Line 9, column 81, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to create' or 'create'.
Suggestion: to create; create
...aspect of any business because it helps creating brand name and reputation in the market...
^^^^^^^^
Line 9, column 296, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'been the best'.
Suggestion: been the best
...ake an example of apple company. It has been best seller of smart phone in last ten years...
^^^^^^^^^
Line 9, column 461, Rule ID: IT_IS_JJ_TO_VBG[1]
Message: Did you mean 'market'?
Suggestion: market
...rice than that of IPhone. It is due to marketing strategies applied by them to achieve t...
^^^^^^^^^
Transition Words or Phrases used:
actually, first, however, if, look, second, so, well, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 37.0 24.0651302605 154% => Less pronouns wanted
Preposition: 70.0 41.998997996 167% => OK
Nominalization: 13.0 8.3376753507 156% => OK
Performance on vocabulary words:
No of characters: 2684.0 1615.20841683 166% => OK
No of words: 504.0 315.596192385 160% => Less content wanted.
Chars per words: 5.3253968254 5.12529762239 104% => OK
Fourth root words length: 4.73813722054 4.20363070211 113% => OK
Word Length SD: 2.80014169165 2.80592935109 100% => OK
Unique words: 238.0 176.041082164 135% => OK
Unique words percentage: 0.472222222222 0.561755894193 84% => More unique words wanted or less content wanted.
syllable_count: 830.7 506.74238477 164% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 24.0 16.0721442886 149% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 70.428142556 49.4020404114 143% => OK
Chars per sentence: 111.833333333 106.682146367 105% => OK
Words per sentence: 21.0 20.7667163134 101% => OK
Discourse Markers: 3.375 7.06120827912 48% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 5.0 5.01903807615 100% => OK
Sentences with positive sentiment : 16.0 8.67935871743 184% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0844347349415 0.244688304435 35% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0288210691046 0.084324248473 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0279631563869 0.0667982634062 42% => Sentences are similar to each other.
Paragraph topic coherence: 0.0525496675652 0.151304729494 35% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.015689176441 0.056905535591 28% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.63 12.4159519038 110% => OK
dale_chall_readability_score: 8.09 8.58950901804 94% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.