Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
In recent decades, a number of people hold conflicting views about whether advertising is successful at persuading people to purchase products or it is so common and no longer grabs viewers' attention. While there are several individuals who believe that the advertising industry is succeeding in selling things, I firmly hold the latter view.
On the one hand, there are a number of reasons why advertising is successful at grabbing people's attention and encouraging people to buy things. The main explanation is that people will be informed about the latest products. To explain, advertising industries have invested a lot of money in order to make many attractive commercials about goods, and as a consequence, more and more people will know about those new products and they might spend their money to buy them. Take PepsiCo as an example. In 2016, they have allocated nearly 8 million to make a special advert that has Lionel Messi in it. Consequently, numerous people bought their products and the turnover of PepsiCo shot up that year.
On the other hand, it seems to me that advertising, nowadays, is too common and gradually being ignored. To explain, the screen time of one advert on television is too long, and it makes people feel uncomfortable and annoyed when they have to wait until it finishes continuing watching other programs. Moreover, one commercial can be replayed many times, which brings tedious feelings to viewers. Therefore, people will consider that advertising is too common and skip it.
To sum up, although there are some explanations about advertising is succeeding in convincing people to buy goods, I would argue that it does not grab people's attention anymore.
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| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
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- Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both these views and give your own opinion 73
- Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both these views and give your own opinion 73
- The maps below show changes in a local theatre in England in 2010 and 2012
Transition Words or Phrases used:
consequently, moreover, so, therefore, while, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1422.0 1615.20841683 88% => OK
No of words: 278.0 315.596192385 88% => More content wanted.
Chars per words: 5.11510791367 5.12529762239 100% => OK
Fourth root words length: 4.08329915638 4.20363070211 97% => OK
Word Length SD: 2.82456341412 2.80592935109 101% => OK
Unique words: 159.0 176.041082164 90% => More unique words wanted.
Unique words percentage: 0.571942446043 0.561755894193 102% => OK
syllable_count: 433.8 506.74238477 86% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 58.958715874 49.4020404114 119% => OK
Chars per sentence: 109.384615385 106.682146367 103% => OK
Words per sentence: 21.3846153846 20.7667163134 103% => OK
Discourse Markers: 5.69230769231 7.06120827912 81% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295005718463 0.244688304435 121% => OK
Sentence topic coherence: 0.103898839803 0.084324248473 123% => OK
Sentence topic coherence SD: 0.100900768924 0.0667982634062 151% => OK
Paragraph topic coherence: 0.19357301996 0.151304729494 128% => OK
Paragraph topic coherence SD: 0.0608683275416 0.056905535591 107% => OK
Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 12.42 12.4159519038 100% => OK
dale_chall_readability_score: 8.6 8.58950901804 100% => OK
difficult_words: 69.0 78.4519038076 88% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.