In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
In recent years, the advertisements of businesses focusing on the novelty of their products are fairly common. There are some different factors leading to this phenomenon and it tends to me that this can result in several positive outcomes.
In terms of the causes, this phenomenon is mainly inspired by the fierce competition in the business market. In this modern society, people are allowed to freely trade in goods and services, according to the provisions of laws. As a result, the number of companies which manufacture or sell the same items is increasing significantly, so only when those institutes promote the novelty of their products, can consumers recognize that their items are more special and useful than others. Therefore, these products can attract more customers and their sales can go up, which makes those companies can compete with their industry competitors to survive in the fierce business environment. For example, the first smartphones in the world were produced by Apple incorporation. Those phones were completely different from others at that time because of their new features, especially their touch screens. Apple had launched a huge advertising campaign which emphasized those new features, and this incorporation achieved considerable success in sales. After that, Apple always tries to introduce a new kind of smartphone each year with advertisements for its novelty, which helps them earn billions of dollars. Consequently, nowadays, Apple is one of the biggest tech giants in the world.
This phenomenon has brought about some positive results. First of all, it promotes an increase in the sales of companies, so they can gain more profit and gain competitive advantages over their competitors, which means that countries also develop. For example, the development of those companies can lead to the demand for opening more branches, so they need to recruit new employees, which can reduce the rate of unemployed. Another benefit is that this occurrence encourages all institutes to research and develop their new ideas to produce new items or new features of their recent products so that they can advertise those novelties. Finally, they can have new inventions which can improve people’s life or lead to innovations in many fields.
To sum up, the fierce competition in the business market is the primary reason why businesses focus more on advertising the new features of their items, and this phenomenon has some positive impacts on the development of countries and humans’ life.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-12-15 | Humoyun Rahimov | 78 | view |
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- The charts below show the changes in ownership of electrical appliances and amount of time spent doing housework in households in one country between 1920 and 2019 Summarise the information by selecting and reporting the main features and make comparisons 92
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Transition Words or Phrases used:
also, consequently, finally, first, if, so, therefore, as to, for example, kind of, as a result, first of all, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 15.0 7.30460921844 205% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 42.0 24.0651302605 175% => Less pronouns wanted
Preposition: 56.0 41.998997996 133% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2128.0 1615.20841683 132% => OK
No of words: 401.0 315.596192385 127% => OK
Chars per words: 5.30673316708 5.12529762239 104% => OK
Fourth root words length: 4.47492842339 4.20363070211 106% => OK
Word Length SD: 2.87341535767 2.80592935109 102% => OK
Unique words: 212.0 176.041082164 120% => OK
Unique words percentage: 0.528678304239 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 665.1 506.74238477 131% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 56.9644459017 49.4020404114 115% => OK
Chars per sentence: 125.176470588 106.682146367 117% => OK
Words per sentence: 23.5882352941 20.7667163134 114% => OK
Discourse Markers: 7.05882352941 7.06120827912 100% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.301534054877 0.244688304435 123% => OK
Sentence topic coherence: 0.106240167345 0.084324248473 126% => OK
Sentence topic coherence SD: 0.0862135373215 0.0667982634062 129% => OK
Paragraph topic coherence: 0.2343491656 0.151304729494 155% => OK
Paragraph topic coherence SD: 0.0469112713986 0.056905535591 82% => OK
Essay readability:
automated_readability_index: 15.4 13.0946893788 118% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 13.81 12.4159519038 111% => OK
dale_chall_readability_score: 9.31 8.58950901804 108% => OK
difficult_words: 115.0 78.4519038076 147% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.