The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
In the memorandum of business manager of WLSS television, the manager is proposing to expand the coverage of weather and local news in the late night program and reduce the coverage of national news. He is proposing so because according to him they are getting more complaints from viewers in late news program in which news coverage of local news and weather forecasting is low and advertising agencies cancelled their contract of advertisement on same news channel. Here, manager’s conclusion to satisfy the viewer and attract advertising firm is lack of evidence. Before any conclusion he should be analyze more data and fact and provide sufficient evidence to prove his statement. There are some flaws in his statement we will discuss in following paragraphs, if manager will be focus more on these points then it will strengthen his assumption.
First aspect to deserve the evidence is, as manager is stating an argument that they are getting more complaints from viewer in late night news program where coverage of local news and weather forecasting is low. Manager should be focus on type of complaints whether complaints regarding the shorten the length of desired news or about the genuineness of the news, may be the viewers find the ambiguity about the broadcasted news about the weather or local events. If this is the scenario, then increase the forecasting of suggested news will not give positive response. In addition, viewer may be complaint about the overall length of the program, as it is late night program they want it to be short and brief. To overcome this issue manager need to thoroughly check the type of complaints.
Moreover, prior to draw any conclusion the manager should cite a wide range of survey regarding the anchor who reads news in late night program. There may be the possibility people would not able to understand his way of reading the news. If this is the scenario, manager need to replace the anchor instead of lengthen the local news and weather forecasting.
Secondly, the manager assuming that advertising company is cancelling their contract of advertisement due to the complaints about late night news program is full of rife and refute. The statement of manager is lacking of evidence which can strengthen his assumption. There is several question need to answer prior to draw any conclusion. The manager need to fix a meeting with the sales and marketing representative of the advertising company as they knew more about the current market and choice of viewer. There may be the situation that the target audience of advertising firm is having different choice. For example if the product related to cosmetics, then advertising firm need to target a forecasting channel which have more emphasis on fashion news and fashion shows rather than any news program. Moreover, there may be the situation the advertising firm may choose some another mode of advertisement like pamphlets and banners. If this is the scenario, then chancing the schedule of news will not give desired response instead of this television company need to encourage them towards the advertisement through TV channels.
In conclusion, I would like to say that the assumption of manager will be strengthening if he will provide the evidence to proof his conclusion. He should provide the result of survey about the type of news viewers wanted and the strategy of advertising firm what they are following.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-12 | hrutvik246 | 73 | view |
| 2019-08-10 | sfried1212 | 89 | view |
| 2019-08-05 | sea0215 | 77 | view |
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Grammar and spelling errors:
Line 1, column 608, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'analyzed'?
Suggestion: analyzed
...nce. Before any conclusion he should be analyze more data and fact and provide sufficie...
^^^^^^^
Line 2, column 231, Rule ID: SHOULD_BE_DO[1]
Message: Did you mean 'focused', 'focussed'?
Suggestion: focused; focussed
...r forecasting is low. Manager should be focus on type of complaints whether complaint...
^^^^^
Line 2, column 288, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...complaints whether complaints regarding the shorten the length of desired news or about the...
^^^^^^^^^^^
Transition Words or Phrases used:
first, if, may, moreover, regarding, second, secondly, so, then, for example, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2868.0 2260.96107784 127% => OK
No of words: 566.0 441.139720559 128% => OK
Chars per words: 5.06713780919 5.12650576532 99% => OK
Fourth root words length: 4.87757670434 4.56307096286 107% => OK
Word Length SD: 2.79847726167 2.78398813304 101% => OK
Unique words: 226.0 204.123752495 111% => OK
Unique words percentage: 0.399293286219 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 892.8 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 52.865131393 57.8364921388 91% => OK
Chars per sentence: 124.695652174 119.503703932 104% => OK
Words per sentence: 24.6086956522 23.324526521 106% => OK
Discourse Markers: 4.52173913043 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.294178685604 0.218282227539 135% => OK
Sentence topic coherence: 0.0988944899986 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0955009028983 0.0701772020484 136% => OK
Paragraph topic coherence: 0.189365953844 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0910278039164 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.76 8.32208582834 93% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.