Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director's recommendation of allocating higher budget for advertising looks very logical at the first glance as it is supported with the evidnce that Super Screen produced movies received more positive reviews this year even if the number of attendents have reduced. However, after having a closer inspection it turns out that this single evidence is not strong enough to demand higher budget for advertising. Rather this argument needs to be supported with more warranted and tenable evidences.
Director has said that this time lesser people had attended the movie show becuas people are unaware of the existence of quality movies but he fails to mention if the movie was screening in enough cinema halls and these are accessible easily for most of the people. It could have happened that people were aware of the movies but the movie was not being shown in the nearby theaters or the show timings were very inconvenient like either early morning or very late in the night. Also, recommendation doesn't talk about the ticket charges of the Super screen movies. People would always prefer watching the movies for which they have to pay lesser if both the movies have quality content.
Director has bluntly said that the Super Screen Movies are quality movies based on the few positive reviews. But argument fails to mention how and when these reviews were taken. There are chances that people who did not like the movie must have left the theater in between and the reviews were taken at the end of the movie which are ought to be positive because people who liked the movie might stay back till the end. So conluding that movie is a quality movie based on the very few reviews would be inappropriate. Here we need to consider other factors also. Like, if movie content is audience centric? If the movie is too convoluted and too difficult to understand then not everybody would like to watch the movie. Also, if the movie language is different than the spoken language of the area where it is being shown then it needs to have subtitles or dubbed without which people would feel reluctant to go for a movie.
So advertising is surely one of the factors to pull the crowd to cinema theaters but then the recommendation need to be supported with strong evidences which would prove that movie was easily accessible to people in the affordable rates and is easy to grasp and yet few people watched the movie. Without the substantial evidences Production company may not like to invest in more advertisement instead they may like to invest it in the movie quality.
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Comments
Essay evaluation report
Sentence: Advertising director's recommendation of allocating higher budget for advertising looks very logical at the first glance as it is supported with the evidnce that Super Screen produced movies received more positive reviews this year even if the number of attendents have reduced.
Error: attendents Suggestion: No alternate word
Error: evidnce Suggestion: evidence
Sentence: Director has said that this time lesser people had attended the movie show becuas people are unaware of the existence of quality movies but he fails to mention if the movie was screening in enough cinema halls and these are accessible easily for most of the people.
Error: becuas Suggestion: because
Sentence: So conluding that movie is a quality movie based on the very few reviews would be inappropriate.
Error: conluding Suggestion: concluding
Sentence: Like, if movie content is audience centric?
Error: centric Suggestion: No alternate word
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flaws:
the arguments are not right on the point. Here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 17 15
No. of Words: 443 350
No. of Characters: 2107 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.756 4.6
Word Length SD: 2.409 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.059 21.0
Sentence Length SD: 14.424 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.53 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Advertising directors recommendation of ...
^^^^^^^
Line 1, column 429, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Rather,
...o demand higher budget for advertising. Rather this argument needs to be supported wit...
^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... more warranted and tenable evidences. Director has said that this time lesser ...
^^^^^^
Line 2, column 506, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...late in the night. Also, recommendation doesnt talk about the ticket charges of the Su...
^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...both the movies have quality content. Director has bluntly said that the Super...
^^^^^
Line 3, column 562, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
... Here we need to consider other factors also. Like, if movie content is audience cen...
^^^^
Line 3, column 766, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...lso, if the movie language is different than the spoken language of the area where i...
^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ould feel reluctant to go for a movie. So advertising is surely one of the fact...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ike to invest it in the movie quality.
^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2135.0 2260.96107784 94% => OK
No of words: 442.0 441.139720559 100% => OK
Chars per words: 4.83031674208 5.12650576532 94% => OK
Fourth root words length: 4.58517132086 4.56307096286 100% => OK
Word Length SD: 2.43996422121 2.78398813304 88% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.461538461538 0.468620217663 98% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 80.5582597751 57.8364921388 139% => OK
Chars per sentence: 125.588235294 119.503703932 105% => OK
Words per sentence: 26.0 23.324526521 111% => OK
Discourse Markers: 2.94117647059 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165364199883 0.218282227539 76% => OK
Sentence topic coherence: 0.0620661709479 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0506437488449 0.0701772020484 72% => OK
Paragraph topic coherence: 0.109693635939 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0243299440023 0.0628817314937 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.3 14.3799401198 99% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 11.03 12.5979740519 88% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.