The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good qualify are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
A greater share of Super Screen's budget being allocated to advertising could be a very beneficial move in order to increase viewings of its movies. However, before that decision can be made, it is important to answer some questions about the company and other factors that may influence viewings and ratings. Increasing knowledge of the movie review process, the content of the movies, and outside factors may help the company to decide how to best to allocate its budget in the upcoming year.
First, knowing more about the process of reviews may help explain the dilemma of high review score and low viewings. For example, the demographic information of the reviewers may influence the scores of the reviews, creating an false expectation for movie-goers. Additionally, knowing what is inspected during a movie review may be crucial information. If the reviewers are more interested in the cinematography, camera work, or costumes, while the audience is more interested in the actors or the story line, this may also lead to a difference in review scores and viewing numbers. Understanding who the target audience is and whether the reviewers are writing for the target audience may also play a role in the difficulty facing Super Screen. Ultimately, knowing the reviewers, the review process, and the target audience may play an important role in uncovering the reasoning behind this number difference.
Second, the content of the movies are a factor to take into consideration when trying to solve the mystery of lack of views. If the movies are sequels or a continuation in a series, movie goers may be tired of them or wait until the movies are released to watch at home. Additionally, the release time may impact the number of views. For example, if the movies are mostly children's movies and they are released during busy times, parents may not have time to take their children to go see a movie. Similarly, it would probably be better to release a romantic comedy rather than a violent action movie close to Valentine's Day. Knowing the content of the movies and the timing of the release dates may also be important in increasing the viewings of the movies.
Finally, there may be outside factors that lead to less views, even if all the reviews are extremely positive. If the economy is suffering, people may be less likely to spend money on movie tickets, as they tend to be fairly expensive. Additionally, companies like Netflix and Redbox may encourage viewers to wait until the movies are released to watch at home. What others movies are released near to Super Screen's movies may also influence the number of viewings. If there is a largely anticipated release of another company's movie, and Super Screen releases a movie at the same time, it is less likely for movie goers to see it, even if the reviews are positive.
In conclusion, knowing more about the review process, the content of the movies, and outside factors may all lead to a greater understanding of movies having positive reviews yet low attendance. Depending on the answers to these questions, increasing the advertising budget may be helpful to increase the attendance of Super Screen's movies. However, there may be other explanations that could have easy fixes, by adjusting release dates or finding reviewers who are more aware of the target audience's desires.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-18 | YO | 37 | view |
| 2020-01-03 | Daffodilia | 59 | view |
| 2019-12-27 | kook | 40 | view |
| 2019-12-11 | sefeliz | 55 | view |
| 2019-12-07 | farhadmoqimi | 58 | view |
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 66
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than i 29
Comments
Essay evaluation report
flaws:
wrong arguments.
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 560 350
No. of Characters: 2730 1500
No. of Different Words: 227 200
Fourth Root of Number of Words: 4.865 4.7
Average Word Length: 4.875 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 213 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.348 21.0
Sentence Length SD: 6.709 7.5
Use of Discourse Markers (%): 0.957 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.503 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 226, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...nce the scores of the reviews, creating an false expectation for movie-goers. Addi...
^^
Line 7, column 52, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun views is countable.
Suggestion: fewer
...ere may be outside factors that lead to less views, even if all the reviews are extr...
^^^^
Transition Words or Phrases used:
also, finally, first, however, if, may, second, similarly, so, while, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 23.0 12.9520958084 178% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2795.0 2260.96107784 124% => OK
No of words: 560.0 441.139720559 127% => OK
Chars per words: 4.99107142857 5.12650576532 97% => OK
Fourth root words length: 4.8645985582 4.56307096286 107% => OK
Word Length SD: 2.71449658485 2.78398813304 98% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.421428571429 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 900.9 705.55239521 128% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 36.8418681858 57.8364921388 64% => OK
Chars per sentence: 121.52173913 119.503703932 102% => OK
Words per sentence: 24.347826087 23.324526521 104% => OK
Discourse Markers: 4.17391304348 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135647674776 0.218282227539 62% => OK
Sentence topic coherence: 0.0549761358144 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.050606401381 0.0701772020484 72% => OK
Paragraph topic coherence: 0.0923382953631 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0339899441229 0.0628817314937 54% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.