The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The argument concludes that Super Screen should allocate a greater share of its budget next year in advertising as content of the movie reviews are not reaching prospective viewers. This conclusion is based upon the premise that even though the percentage of positive movie reviews about specific Super Screen increased in past year, fewer people attended the movies produced by the company. However, in order to reach the conclusion, the author takes number of assumptions that he fails to justify.
Firstly, when deciding the budget spending of a company it is really important to consider how optimized is their existing advertisement strategies. As it is completely possible that even within the current budget, they can reach the target audience.
Secondly the author does not take into consideration the psychology behind a typical viewer that drives his/her decision to watch a movie. As it can be a possibiity that there are only a few reviewers that impact the viewers. In such a case even when the percenatge of the positive reviews increased, if the critical ones were negative, it does not make any sense for a viewer to act on any or every review. Also, the author extrapolates the sample space to conclude, wherein if only specific Super Screen movies received a positive review, there can be many that received a greater share of negative reviews. Hence in total fewer people turned out in the theatres.
Finally, the conclusion would also depend on how the industry has performed as a whole. This is because the enterntainment world is run by consumer spending power and notion. The year that is considered in the argument might have had some disruptions or anomalies.
In conclusion, if the author demonstrated that the current advertising strategy is fully optimized, the reviews that were positive were the impactful ones and the industry as whole did not face any downturn, the argument would become considerably stronger. However in its current form, it would not be apporpriate to accept the conclusion.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-17 | hexa | 42 | view |
| 2019-11-11 | chapagain08 | 47 | view |
| 2019-10-27 | kevlarpeng | 55 | view |
| 2019-10-26 | gutta prudhvi | 77 | view |
| 2019-10-12 | shekhawat2407 | 30 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 333 350
No. of Characters: 1659 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.272 4.7
Average Word Length: 4.982 4.6
Word Length SD: 2.7 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.2 21.0
Sentence Length SD: 8.811 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.581 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 140, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ives his/her decision to watch a movie. As it can be a possibiity that there are o...
^^
Line 9, column 611, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ed a greater share of negative reviews. Hence in total fewer people turned out in the...
^^^^^
Line 17, column 258, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ent would become considerably stronger. However in its current form, it would not be ap...
^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, hence, however, if, really, second, secondly, so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1714.0 2260.96107784 76% => OK
No of words: 332.0 441.139720559 75% => More content wanted.
Chars per words: 5.16265060241 5.12650576532 101% => OK
Fourth root words length: 4.2685907696 4.56307096286 94% => OK
Word Length SD: 2.79052244786 2.78398813304 100% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.542168674699 0.468620217663 116% => OK
syllable_count: 548.1 705.55239521 78% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 57.2901387675 57.8364921388 99% => OK
Chars per sentence: 114.266666667 119.503703932 96% => OK
Words per sentence: 22.1333333333 23.324526521 95% => OK
Discourse Markers: 6.26666666667 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16457902815 0.218282227539 75% => OK
Sentence topic coherence: 0.0491779884964 0.0743258471296 66% => OK
Sentence topic coherence SD: 0.0802157383008 0.0701772020484 114% => OK
Paragraph topic coherence: 0.0816807039975 0.128457276422 64% => OK
Paragraph topic coherence SD: 0.0976024495255 0.0628817314937 155% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 9.06 8.32208582834 109% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.