Marketing and promotion is the key to a successful business. To what extent do you agree?
The growth of any organization is primarily dependent on its ability to publicize and advertise. This essay agrees with the statement that marketing and promoting is very quintessential to the success of a business. Firstly this essay will show how advertising affects the tendency of people to buy a particular product and secondly explain how marketing gives business an edge over its competitors.
Marketing and advertising psychologically affect the tendencies of people to buy a particular product or service. If a particular product or service is displayed a sufficient number of times, it will continue to remain in the mind of the viewers. This residual memory will then be triggered when the target audience or viewer goes to the supermarket or store. This trigger will in turn cause the consumer to prefer the product that remains in his memory.For example, the tag line "no one can eat just one" from Lays was repeated so often on television and radio that, in the year 1995 lays had close to 80% of the potato chips market share.
Businesses can be a step ahead of their competitors via appropriate advertising. A business could out-market a competitor by reaching the consumers through innovative means and through various channels. This would enable them to hold a major portion of the market in their product or service category.For instance, in 1998 Coca Cola had used neon boards and public transport adverts to propagate their drink which resulted in a 35% rise in sales of Coca Cola and a 12% drop in sales for Pepsi.
To conclude, marketing and promotion are really at the core of a successful business by enabling them to attract many customers to buy their product and stay ahead of other competitors
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-30 | Ammu helen | 73 | view |
| 2020-01-23 | pospelovatb | 67 | view |
| 2020-01-20 | lily2002 | 67 | view |
| 2020-01-19 | yetim119 | 89 | view |
| 2020-01-19 | BlackDelta | 67 | view |
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Grammar and spelling errors:
Line 5, column 201, Rule ID: CONTINUE_TO_REMAIN[1]
Message: Use simply 'remain'.
Suggestion: remain
...d a sufficient number of times, it will continue to remain in the mind of the viewers. This residu...
^^^^^^^^^^^^^^^^^^
Line 5, column 455, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
... the product that remains in his memory.For example, the tag line 'no one can ...
^^^
Line 9, column 302, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
...et in their product or service category.For instance, in 1998 Coca Cola had used ne...
^^^
Transition Words or Phrases used:
first, firstly, if, really, second, secondly, so, then, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1459.0 1615.20841683 90% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 5.04844290657 5.12529762239 99% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 2.89728702396 2.80592935109 103% => OK
Unique words: 171.0 176.041082164 97% => OK
Unique words percentage: 0.59169550173 0.561755894193 105% => OK
syllable_count: 457.2 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 69.9546488274 49.4020404114 142% => OK
Chars per sentence: 132.636363636 106.682146367 124% => OK
Words per sentence: 26.2727272727 20.7667163134 127% => OK
Discourse Markers: 7.36363636364 7.06120827912 104% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122880532684 0.244688304435 50% => OK
Sentence topic coherence: 0.0557249644232 0.084324248473 66% => OK
Sentence topic coherence SD: 0.0889626629666 0.0667982634062 133% => OK
Paragraph topic coherence: 0.0864558389681 0.151304729494 57% => OK
Paragraph topic coherence SD: 0.0537368217683 0.056905535591 94% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 45.09 50.2224549098 90% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 12.31 12.4159519038 99% => OK
dale_chall_readability_score: 9.24 8.58950901804 108% => OK
difficult_words: 79.0 78.4519038076 101% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.