Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion
Certain people are of the opinion that sport sponsorships is a great marketing tool in order to gain popularity, while others believe that there are some drawbacks which have led to communication crisis. This essay will discuss both views and give my personal opinion that the previous view brings more beneficials for companies.
There are a wide range of reasons why it is often believed that enterprises should get associated with sport events and strats. Firstly, sport sponsoring is considered as a method of advertising to reach customers efficiently. One reason behind this is well-known sports stars have a huge fan base who are willing to buy products just because it is endorsed by their idols. As a result, the brand value, sales and revenue tend to increase significantly. Secondly, without sponsorship, many sporting competitions and events could not operate. For instance, the largest sporting event, FIFA World Cup, requires millions of dollars to organise, sponsors provide a large amount of needed money. This means that if there were no sponsors, ticket prices would be extremely high, which possibly leads to matches at risk of cancellation because spectators cannot afford it.
Despite the above argument, some support the view that it might come to a communication crisis if brand ambassadors who convey the message of brand are caught in scandals such as adultery or racism. This is because it causes criticism and boycott from customers leading to reduced profitability. For example, Tiger Woods, who is a legendary golfer and adulterer as well, makes Nike damage millions of dollars and a loss of thousands customers.
In conclusion, funding sports have some shortages, I believe that this has various merits. This is because it can create publicity for consumers and give an opportunity for everyone to witness sports matches.
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Grammar and spelling errors:
Line 1, column 252, Rule ID: PERSONAL_OPINION_FRIENDSHIP[1]
Message: Use simply 'opinion'.
Suggestion: opinion
...say will discuss both views and give my personal opinion that the previous view brings more bene...
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Line 2, column 34, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nies. There are a wide range of reasons why it is often believed that enterprise...
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Line 2, column 556, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... events could not operate. For instance, the largest sporting event, FIFA World C...
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Line 4, column 168, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ty for consumers and give an opportunity for everyone to witness sports matches. ...
^^
Transition Words or Phrases used:
first, firstly, if, second, secondly, so, well, while, for example, for instance, in conclusion, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 30.0 41.998997996 71% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1560.0 1615.20841683 97% => OK
No of words: 297.0 315.596192385 94% => More content wanted.
Chars per words: 5.25252525253 5.12529762239 102% => OK
Fourth root words length: 4.15134772569 4.20363070211 99% => OK
Word Length SD: 2.81762461857 2.80592935109 100% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.656565656566 0.561755894193 117% => OK
syllable_count: 485.1 506.74238477 96% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 38.8907417764 49.4020404114 79% => OK
Chars per sentence: 111.428571429 106.682146367 104% => OK
Words per sentence: 21.2142857143 20.7667163134 102% => OK
Discourse Markers: 8.35714285714 7.06120827912 118% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232442254254 0.244688304435 95% => OK
Sentence topic coherence: 0.0731226641515 0.084324248473 87% => OK
Sentence topic coherence SD: 0.0614509847385 0.0667982634062 92% => OK
Paragraph topic coherence: 0.14205120271 0.151304729494 94% => OK
Paragraph topic coherence SD: 0.0795878117621 0.056905535591 140% => OK
Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.17 12.4159519038 106% => OK
dale_chall_readability_score: 9.68 8.58950901804 113% => OK
difficult_words: 94.0 78.4519038076 120% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.