The following appeared in a memo from the vice president of marketing at Dura-Socks, Inc.
"A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market — northeastern United States cities — say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As per mentioned in a memo from the vice president of marketing at Dura-Socks, Inc., the survey held for the customers, majorly in northeastern cities, of Dura socks showed that they are squandering money on its patented Endure manufacturing process. Because despite of advertising about this process, their clients are still purchasing new Dura socks in every three months. Hence, they are in process of discontinuing use of the Endure manufacturing process. There are certainly couple of unwarranted assumptions author has made. I would like to describe three questions, which need to be asked in order to make the decision whether above recommendation is reasonable or not.
First, author of the published memo assumes that the study of Dura Socks customers is wholly true and unbiased. Only largest market such as northeastern United States cities is surveyed. What are the choices of customers from other parts of the country? These markets clients are not enough to predict for their sales in the country. Additionally, author prematurely assumes that sales of Dura-Socks is higher than the socks, produced by Endure manufacturing process. Even if above assumption has some merit, author can’t directly claim that Endure process is just a waste of money. Where is the evidence of the data or surveys, which have been collected about socks’ sales for both categories?
Secondly, another assumption is clearly seen that author blindly claims that durability is the only aspect customers must consider while buying the socks. In other words, though customers buy new Dura socks because they are stylish and available in different colors, how style statement is compared with durability? Clients may just want to increase the funky collections of socks by buying both types instead of prioritizing their durability. If this case is true, then authors assertion will be significantly weakened.
Finally, author also thinks that revenue from new dura-socks will take a high rise by suspending Endura manufacturing process. He clearly ignores the negative consequences of stopping the patent process. What if the profit gets declined with the suggested action plan? What can be necessary steps, which need to be taken if new Dura-Socks will not sustain in the market to pull out the profits due to lack of durability?
To conclude, there are many unwarranted assumptions are mentioned the memo and above three questions need to be answered to decide on the recommendation of discontinuing the patent process to increase the profit.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 403 350
No. of Characters: 2083 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.48 4.7
Average Word Length: 5.169 4.6
Word Length SD: 2.798 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.19 21.0
Sentence Length SD: 7.744 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.298 0.35
Sentence-Para Coherence: 0.5 0.50
Sentence-Sentence Coherence: 0.057 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 427, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... are in process of discontinuing use of the Endure manufacturing process. There are certai...
^^^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e recommendation is reasonable or not. First, author of the published memo assu...
^^^^^^^^^^^^^^^^^^^^^^^^^
Line 2, column 721, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...about socks’ sales for both categories? Secondly, another assumption is clearly ...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtion will be significantly weakened. Finally, author also thinks that revenue...
^^^^^^^^^^^^^^^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the profits due to lack of durability? To conclude, there are many unwarranted ...
^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, hence, if, may, second, secondly, so, still, then, while, such as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2138.0 2260.96107784 95% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 5.30521091811 5.12650576532 103% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.87425257799 2.78398813304 103% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.545905707196 0.468620217663 116% => OK
syllable_count: 661.5 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.6231426811 57.8364921388 82% => OK
Chars per sentence: 101.80952381 119.503703932 85% => OK
Words per sentence: 19.1904761905 23.324526521 82% => OK
Discourse Markers: 4.90476190476 5.70786347227 86% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338564562985 0.218282227539 155% => OK
Sentence topic coherence: 0.0930647533055 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.0888906916084 0.0701772020484 127% => OK
Paragraph topic coherence: 0.181027268407 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0980549584047 0.0628817314937 156% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.73 8.32208582834 105% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.