Marketing strategy for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation. Discuss both views.
It is indubitable that marketing strategies for big companies play a pivotal role in building their reputation in this globalized era. The discussion whether these marketing strategies prove beneficial or harmful to the company's reputation is a debatable one and each side has its own logical arguments.
On one hand, critics may point out that by giving offers and discounts on various products, companies may entice customers. For instance, companies offer 50% sale to attract customers to shop more than usual. However, by offering such discounts the companies easily get rid of their old stock and can earn many profits. Furthermore, building customer relationship is also a major part of marketing strategy. To exemplify, there are many major firms that offer special discounts and offers on birthday anniversaries to build a strong relationship with their customers.
On the other hand, some people bolster their arguments by questioning quality of products companies offers during the time of sale. With all the offers and special discounts, most of the companies often reduce the quality of material they provide which hampers the reputation of the company altogether. The customers feel cheated and never tend to come back to the firm again.
To recapitulate, I would like to accentuate the fact that marketing strategies like offering discounts are a must for building the customer relationship, but quality of the product provided should not be compromised for the company's good reputation.
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Transition Words or Phrases used:
also, but, furthermore, however, if, may, so, for instance, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.5418719212 57% => More to be verbs wanted.
Auxiliary verbs: 6.0 6.10837438424 98% => OK
Conjunction : 8.0 8.36945812808 96% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 14.0 20.9802955665 67% => OK
Preposition: 32.0 31.9359605911 100% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1277.0 1207.87684729 106% => OK
No of words: 236.0 242.827586207 97% => OK
Chars per words: 5.41101694915 5.00649968141 108% => OK
Fourth root words length: 3.91947592106 3.92707691288 100% => OK
Word Length SD: 2.92694186015 2.71678728327 108% => OK
Unique words: 142.0 139.433497537 102% => OK
Unique words percentage: 0.601694915254 0.580463131201 104% => OK
syllable_count: 393.3 379.143842365 104% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.6157635468 43% => OK
Article: 2.0 1.56157635468 128% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 6.0 3.65517241379 164% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 21.0 20.5024630542 102% => OK
Sentence length SD: 48.0720877416 50.4703680194 95% => OK
Chars per sentence: 116.090909091 104.977214359 111% => OK
Words per sentence: 21.4545454545 20.9669160288 102% => OK
Discourse Markers: 7.0 7.25397266985 96% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 2.91625615764 34% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316231351867 0.242375264174 130% => OK
Sentence topic coherence: 0.113319061957 0.0925447433944 122% => OK
Sentence topic coherence SD: 0.0724984663755 0.071462118173 101% => OK
Paragraph topic coherence: 0.191617887117 0.151781067708 126% => OK
Paragraph topic coherence SD: 0.0492835653753 0.0609392437508 81% => OK
Essay readability:
automated_readability_index: 14.8 12.6369458128 117% => OK
flesch_reading_ease: 41.7 53.1260098522 78% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 14.1 11.5310837438 122% => OK
dale_chall_readability_score: 8.63 8.32886699507 104% => OK
difficult_words: 59.0 55.0591133005 107% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 10.4 10.3980295567 100% => OK
text_standard: 11.0 10.5123152709 105% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 72.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.