According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The arguement that Super Screen have to invest more money to advertising might seem reasonable. However, the author made some assumptions which are not proved to be true. I will point out three assumptions that the writer made in the paragraph to evaluate the author's claim.
First, the author assumes that the data which shows percentage of postive reviews is bigger than negative reviews can represent opinions of peope who have watched the company's movies. However, it is possible that people who did not like their movies have not made many reviews, while people who liked their movies only made comments with enthusiasm. For example, people who mostly leave comments may have higher chances of being fans of the movie they saw. It is more likely for them to make reviews than people who did not enjoy the movie to make posts about how they felt for the movie unless they are movie critics.
Second, the author also assumes that people choose movies based only on reviews of movies. However, if their movies are targeting small number of people, such as horror movies, people who doesn't like those contents will not watch horror movies no matter how nice the reviews of horror movies are. Also, the costs of renting movies, or using theaters might have increased in the past years. If it is true, expenditures regarding watching movies could be the bieggest reason why people do not watch movies as often as they did in the past.
Third, the author's recommendation assumes that Super Screen have not used enough money on advertising. It might be true, but we have to see how much money other movie companies are spending on advertising. If this company is using enough money compared to other companies, and if people already know about this company well, putting more budgets on advertising might not solve the problem.
In conclusion, it might be effective to follow the author's recommendation. However, by further examining of three assumptions that the author made, it will much strengthen the recommendation in the paragraph.
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2019-11-28 | a251ravind | 63 | view |
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 343 350
No. of Characters: 1658 1500
No. of Different Words: 163 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 4.834 4.6
Word Length SD: 2.385 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.438 21.0
Sentence Length SD: 7.45 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.373 0.35
Sentence-Para Coherence: 0.373 0.50
Sentence-Sentence Coherence: 0.169 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 189, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ople, such as horror movies, people who doesnt like those contents will not watch horr...
^^^^^^
Line 4, column 12, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...n as they did in the past. Third, the authors recommendation assumes that Super Scree...
^^^^^^^
Line 5, column 52, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...on, it might be effective to follow the authors recommendation. However, by further exa...
^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, regarding, second, so, then, third, thus, well, while, for example, in conclusion, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1697.0 2260.96107784 75% => OK
No of words: 342.0 441.139720559 78% => More content wanted.
Chars per words: 4.96198830409 5.12650576532 97% => OK
Fourth root words length: 4.30037696126 4.56307096286 94% => OK
Word Length SD: 2.45884875734 2.78398813304 88% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.494152046784 0.468620217663 105% => OK
syllable_count: 519.3 705.55239521 74% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.9854680802 57.8364921388 71% => OK
Chars per sentence: 106.0625 119.503703932 89% => OK
Words per sentence: 21.375 23.324526521 92% => OK
Discourse Markers: 8.625 5.70786347227 151% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.246977689573 0.218282227539 113% => OK
Sentence topic coherence: 0.0831006136567 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0646790207845 0.0701772020484 92% => OK
Paragraph topic coherence: 0.118705935057 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0861047599801 0.0628817314937 137% => OK
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.49 8.32208582834 90% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.