According to the advertising director of the Super Screen Movie Production company, it should allocate a greater share to its budget next year for advertising to reach more public
The argument by the advertising director of the Super Screen Movie Production company that, it should allocate a greater share to its budget next year for advertising to reach more public, is lacking strength as it is based on some vague assumptions. Though the argument seems plausible, it needs to be examined.
Firstly, according to the recent report from the marketing department, in the past year, fewer people attended their movies. What are the reasons for the decline? Is there any significant change taken by the company's management? Is the quality of the content not enough or satisfying the viewers? Is the cost more in Super Screen Movie Production Company when compared to other similar companies? Do the people go to other movies because of some other factors? These queries need to be answered.
Secondly, the assumption that the percentage of positive reviews increased during the past year needs to be evaluated. By what percentage those reviews are increased? If there were 5 positive reviews out of 50 last year and if there are 8 positive reviews out of 50 this year, technically it is an increase. But it is not a great increase too. The percentage of the increase is not mentioned which needs to be examined.
Thirdly, the advertising director clearly assumes that the contents of those reviews are not reaching the necessary number of prospective viewers. What were the steps taken by the company in the past to reach their viewers with the review contents? Did it give any favourable results in the past? If they painstakingly advertise, will it bring the expected results? Assuming that the content of the reviews not reaching the people as the key issue is very vague. There might be some underlying reasons behind the decline. Those need to be analysed.
Fourthly, the advertising director emphatically concludes that the problem lies not with the quality which must be evaluated. People, of course look for the quality. Did the director talk with the viewers or get any feed back from them? How can the director take such a strong position based on these unconvincing reasons? Ultimately, allocating a greater share of its budget next year mainly for advertising may be a short sighted decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-09-07 | JINZON MATHEW | 60 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 26 15
No. of Words: 371 350
No. of Characters: 1811 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.389 4.7
Average Word Length: 4.881 4.6
Word Length SD: 2.617 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 14.269 21.0
Sentence Length SD: 7.818 7.5
Use of Discourse Markers (%): 0.308 0.12
Sentence-Text Coherence: 0.257 0.35
Sentence-Para Coherence: 0.457 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 298, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...t not enough or satisfying the viewers? Is the cost more in Super Screen Movie Pro...
^^
Transition Words or Phrases used:
but, first, firstly, if, look, may, second, secondly, so, third, thirdly, of course
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1869.0 2260.96107784 83% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 5.03773584906 5.12650576532 98% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.72450344889 2.78398813304 98% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.498652291105 0.468620217663 106% => OK
syllable_count: 576.0 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 14.0 22.8473053892 61% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.5759125569 57.8364921388 82% => OK
Chars per sentence: 71.8846153846 119.503703932 60% => OK
Words per sentence: 14.2692307692 23.324526521 61% => OK
Discourse Markers: 3.19230769231 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.380008078344 0.218282227539 174% => OK
Sentence topic coherence: 0.0794302466583 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.153884451321 0.0701772020484 219% => The coherence between sentences is low.
Paragraph topic coherence: 0.233500083325 0.128457276422 182% => OK
Paragraph topic coherence SD: 0.200180643783 0.0628817314937 318% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 9.4 14.3799401198 65% => Automated_readability_index is low.
flesch_reading_ease: 57.27 48.3550499002 118% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.8 12.197005988 72% => OK
coleman_liau_index: 11.36 12.5979740519 90% => OK
dale_chall_readability_score: 7.91 8.32208582834 95% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 7.6 11.1389221557 68% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.