Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Nowadays, we often see our mailbox flooded with lots of advertisements from multiple organizations promoting their products and I believe that these attractive ads certainly creates an urge to buy the articles. Firstly, we will discuss the impact of this on our buying pattern and secondly, we will elaborate on the ways to safeguard the consumers.
To begin with, media advertising has become a billion-dollar industry, also, it is tremendously boosting the topline of various large corporates. Furthermore, various agencies target the audience based on emotional grounds. It takes months of hard work to prepare a visual of 30 seconds, which directly targets the heart as well as the brain of the customer. For example, I recently shopped from Tanishq rather than a local store, as I received a fascinating brochure in yesterday's newspaper. Thus, it is evident that it is human behavior to easily get influenced by something that blew our minds.
On the other hand, a large number of brands often try to show positives only, whereas, they always try to hide the negative impacts of their products. For instance, Nestle never mentioned in their advertisements the presence of lead in their famous product "Maggy", which was banned later. Therefore, the concerned authorities need to propose some stringent rules along with, imposing hefty penalties for misrepresentation of facts, which surely can save the consumers from being cheated.
To conclude, it is true that displays play a big role in affecting our decisions and in loosening our pockets, but rulers must approve every pictorial representation only after it satisfies all the required criteria and cancels the license of the corporates not adhering to the guidelines.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-03 | hoaithuongnguyen | 84 | view |
| 2023-08-03 | hoaithuongnguyen | 78 | view |
| 2023-08-03 | hoaithuongnguyen | 84 | view |
| 2021-09-01 | oanhnth | 84 | view |
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Grammar and spelling errors:
Line 2, column 598, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...enced by something that blew our minds. On the other hand, a large number of bra...
^^^^^^
Line 3, column 20, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...lew our minds. On the other hand, a large number of brands often try to show positives only...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, second, secondly, so, therefore, thus, well, whereas, for example, for instance, as well as, it is true, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 13.1623246493 46% => More to be verbs wanted.
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1466.0 1615.20841683 91% => OK
No of words: 276.0 315.596192385 87% => More content wanted.
Chars per words: 5.3115942029 5.12529762239 104% => OK
Fourth root words length: 4.07593519647 4.20363070211 97% => OK
Word Length SD: 3.08972795236 2.80592935109 110% => OK
Unique words: 188.0 176.041082164 107% => OK
Unique words percentage: 0.68115942029 0.561755894193 121% => OK
syllable_count: 453.6 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 54.690564554 49.4020404114 111% => OK
Chars per sentence: 133.272727273 106.682146367 125% => OK
Words per sentence: 25.0909090909 20.7667163134 121% => OK
Discourse Markers: 16.0909090909 7.06120827912 228% => Less transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.115586559278 0.244688304435 47% => OK
Sentence topic coherence: 0.0362130879668 0.084324248473 43% => OK
Sentence topic coherence SD: 0.0400712512344 0.0667982634062 60% => OK
Paragraph topic coherence: 0.0560901180963 0.151304729494 37% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0390326865469 0.056905535591 69% => OK
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 46.1 50.2224549098 92% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 13.81 12.4159519038 111% => OK
dale_chall_readability_score: 10.65 8.58950901804 124% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.