Marketing strategy for big companies should be placed on offer and discounts, and in what ways this can impact on their reputation. Discuss both views.
Changing shopping habit becomes a controversial issue among all people, and organization must try to gravitate more customer by presenting lucrative plans. While some people think offering discount may lead to decreasing in company’s benefit, I profoundly inclined to believe that dealing customers with beneficial offers could lead to increasing the company brand value. Following paragraph discussed both views by providing some academic evidence before concluding.
On the one hand, there are several reasons why I support the idea of offering a discount by famous brands. Firstly, it could lead to surpass their rivals in the market, by increasing the company’s income during the discount. Secondly, people like to buy more in that duration so not only it leads to selling more goods but also could lead to improving the brand image of that company. Not to mention that it could help the company to free up its storage for new stuff. According to an academic research conducted by Tehran University, monthly or even seasonal discount could help an organization to meet its final sales figures, by improving sales rate up to 34% more than other competitors in that market.
On the other hand, opponents claim that reducing total fee could lead to decreasing the final profit of that company which is lead to degrades brand value. They use an essential valid logic to support that, giving discount may become a habit for customers and leads to discouraging buyers to consume from them. For instance, if a company give discount time to time, it may show that company has lack of confidence and it surely leads to distrust in customers.
To recapitulate, I pen down saying that although discount may lead to decrease in company’s margin, it could help customers to buy branded things at reasonable prices.
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Grammar and spelling errors:
Line 3, column 80, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ons why I support the idea of offering a discount by famous brands. Firstly, it c...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, secondly, so, while, for instance, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 2.0 10.5418719212 19% => More to be verbs wanted.
Auxiliary verbs: 12.0 6.10837438424 196% => OK
Conjunction : 5.0 8.36945812808 60% => More conjunction wanted.
Relative clauses : 11.0 5.94088669951 185% => OK
Pronoun: 24.0 20.9802955665 114% => OK
Preposition: 51.0 31.9359605911 160% => OK
Nominalization: 7.0 5.75862068966 122% => OK
Performance on vocabulary words:
No of characters: 1535.0 1207.87684729 127% => OK
No of words: 297.0 242.827586207 122% => OK
Chars per words: 5.16835016835 5.00649968141 103% => OK
Fourth root words length: 4.15134772569 3.92707691288 106% => OK
Word Length SD: 2.80909799178 2.71678728327 103% => OK
Unique words: 172.0 139.433497537 123% => OK
Unique words percentage: 0.579124579125 0.580463131201 100% => OK
syllable_count: 473.4 379.143842365 125% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.6157635468 130% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 6.0 3.65517241379 164% => OK
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 24.0 20.5024630542 117% => OK
Sentence length SD: 44.0141233646 50.4703680194 87% => OK
Chars per sentence: 127.916666667 104.977214359 122% => OK
Words per sentence: 24.75 20.9669160288 118% => OK
Discourse Markers: 8.0 7.25397266985 110% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 9.0 6.9802955665 129% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.10300748323 0.242375264174 42% => OK
Sentence topic coherence: 0.0461140958779 0.0925447433944 50% => OK
Sentence topic coherence SD: 0.0344865928167 0.071462118173 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.064948582667 0.151781067708 43% => OK
Paragraph topic coherence SD: 0.0246997857303 0.0609392437508 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.3 12.6369458128 121% => OK
flesch_reading_ease: 47.12 53.1260098522 89% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 13.0 11.5310837438 113% => OK
dale_chall_readability_score: 8.92 8.32886699507 107% => OK
difficult_words: 77.0 55.0591133005 140% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 11.6 10.3980295567 112% => OK
text_standard: 13.0 10.5123152709 124% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.