The following appeared in a memo from the vice president of marketing at Dura- Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author presents a series of arguments in which he or she suggests that the company discontinue the use of its patented Endure manufacturing process because the author believes that the profits of the company will increase by doing so. However, these implications cannot be accepted axiomatically. The company has to strategically decide whether this would be the best move, for which the argument needs evidence which it is lacking. In the following three paragraphs, we examine how any evidences would help weaken or strengthen the argument.
Right off the bat, the author begins by stating the inferences of a study. Although this study and its results have to be accepted as true, we can question the scope and validity of the study. More evidence is needed on whether the study was actually conducted by involving a large number of customers, and whether these customers are not a homogenous group. Such an evidence can be a huge factor, in case it is negatory. What it means is that, if the study was done on a few people and they all happened to belong to just one particular area, then the study cannot be considered as an underlying factor on which the hypothesis is based.
Furthermore, the author also states that the Dura-Socks have been marketed majorly using their patented manufacturing process. Further evidence is needed on whether the reason their customer base exists is because of this. Although the author states that their largest market, northeastern United States does not really care about the manufacturing process and they care more about the semblance, the other areas which have not been studied may differ. Maybe the customer base in every other area cares about the manufacturing process, which is why their current process has been successful so far. Unless there is evidence to prove otherwise, it would be a bad idea to throw away the essence of what made Dura-Socks successful.
Finally, nowhere in the argument has the author provided any proof that discontinuing the Endure manufacturing process will increase the company's profits. Evidence in the form of budget reports, analysis by market experts are all needed. If there is evidence to prove the fallacy of the last point, then discontinuing the process could mean a huge fiduciary loss for the company. On the other hand, if the market experts agree that the manufacturing process is rather a hindrance to the company's revenue, it would strengthen the argument originally made by the author. Thus, careful evaluation is needed.
The argument is rife with holes and assumptions, as stated above. The various points must be carefully reviewed and the company can then make an informed decision on whether or not to do away with their patented manufacturing process.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 456 350
No. of Characters: 2258 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.621 4.7
Average Word Length: 4.952 4.6
Word Length SD: 2.699 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.714 21.0
Sentence Length SD: 9.676 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.303 0.35
Sentence-Para Coherence: 0.303 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 274, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...udy was actually conducted by involving a large number of customers, and whether these customers ...
^^^^^^^^^^^^^^^^^
Line 3, column 128, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
...g their patented manufacturing process. Further evidence is needed on whether the reaso...
^^^^^^^
Line 3, column 204, Rule ID: REASON_IS_BECAUSE[1]
Message: Probably an incorrect phrase. Use 'the reason 'is that''.
Suggestion: is that
...r the reason their customer base exists is because of this. Although the author states tha...
^^^^^^^^^^
Line 4, column 87, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...r provided any proof that discontinuing the Endure manufacturing process will increase the...
^^^^^^^^^^
Line 5, column 166, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...y can then make an informed decision on whether or not to do away with their patented manufact...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, finally, furthermore, however, if, may, really, so, then, thus, as to, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2306.0 2260.96107784 102% => OK
No of words: 456.0 441.139720559 103% => OK
Chars per words: 5.05701754386 5.12650576532 99% => OK
Fourth root words length: 4.62105577807 4.56307096286 101% => OK
Word Length SD: 2.75827680827 2.78398813304 99% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.489035087719 0.468620217663 104% => OK
syllable_count: 740.7 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 55.8895898939 57.8364921388 97% => OK
Chars per sentence: 109.80952381 119.503703932 92% => OK
Words per sentence: 21.7142857143 23.324526521 93% => OK
Discourse Markers: 4.95238095238 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.181803673339 0.218282227539 83% => OK
Sentence topic coherence: 0.0538807243871 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0491913049923 0.0701772020484 70% => OK
Paragraph topic coherence: 0.102323974145 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0380707280395 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.24 8.32208582834 99% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.