Consumers are faced with increasing numbers of advertisements form competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
The increase of commercial advertisements result from fierce competition in the market and the impacts of this trend remain a source of controversy. While I contend that these advertisements exert negative effects on the audience in some cases, I would also believe some certain resolutions should be taken to prevent this from occurring.
There are two compelling reasons as to why I argue that customers often fall victim to companies’ advertising campaigns. First and foremost, make consumers have impulsive purchase especially in young expenditures. This is because not only do many large businesses often exaggerate the usefulness of their products but they can also employ celebrities in advertisements to associate their products or brand with a positive impression, which can persuade to make the purchase decision regardless of their true needs. Furthermore, advertisements are the culprit of bombarding consumers’ life in diverse forms from mass media to billboards. To explain, Although citizens can acquire new information about companies’ products, they may distract from other essential aspects of their life.
Some effective measures should be adopted to preserve customers. From the perspective of governments, authorities should Impose strict censorship on commercials. If this process is stringent enough, all the extracts that contain any form of exaggeration must be taken out before advertisements are published. Regarding customers, they should have self-protection. For example, taking our real needs into account and finding out detailed information about commodities may help them to make the right decision of purchase.
To sum up, consumers have been suffered from some undesirable effects of advertising campaigns such as allocating money on unnecessary items or being annoyed. However, these problems can be solved by definite actions, including producing stringent law in advertisements and having the self-preservation of customers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-08-22 | louisluer | 78 | view |
| 2018-11-29 | truognchinh | 89 | view |
| 2018-10-18 | fadiin | 61 | view |
| 2018-08-23 | marykim7178 | 56 | view |
| 2018-07-30 | Ml980510 | 84 | view |
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Grammar and spelling errors:
Line 2, column 458, Rule ID: ALLOW_TO[1]
Message: Did you mean 'making'? Or maybe you should add a pronoun? In active voice, 'persuade' + 'to' takes an object, usually a pronoun.
Suggestion: making
...positive impression, which can persuade to make the purchase decision regardless of the...
^^^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, may, regarding, so, while, as to, for example, such as, in some cases, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1697.0 1615.20841683 105% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 5.87197231834 5.12529762239 115% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 3.38802920196 2.80592935109 121% => OK
Unique words: 188.0 176.041082164 107% => OK
Unique words percentage: 0.650519031142 0.561755894193 116% => OK
syllable_count: 523.8 506.74238477 103% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 57.893815538 49.4020404114 117% => OK
Chars per sentence: 121.214285714 106.682146367 114% => OK
Words per sentence: 20.6428571429 20.7667163134 99% => OK
Discourse Markers: 8.85714285714 7.06120827912 125% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214290130797 0.244688304435 88% => OK
Sentence topic coherence: 0.0695396248879 0.084324248473 82% => OK
Sentence topic coherence SD: 0.0448385827096 0.0667982634062 67% => OK
Paragraph topic coherence: 0.124737831329 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.023674270135 0.056905535591 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.5 13.0946893788 126% => OK
flesch_reading_ease: 34.26 50.2224549098 68% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.5 11.3001002004 119% => OK
coleman_liau_index: 16.77 12.4159519038 135% => OK
dale_chall_readability_score: 10.04 8.58950901804 117% => OK
difficult_words: 99.0 78.4519038076 126% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 17.0 10.7795591182 158% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.