'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author through this memorandum argues that restoring the time devoted for weather and local news to it's former level would attract more viewers and would restrict the cancellation of any further advertising contracts for the television station. I find this arguement lacking base and credibility to lack of certain unavoidable evidences whose citations would have persuaded me to somewhat agree with the author. It has nowhere been mentioned that late-night news is viewed by considerable number of viewers, it has not been mentioned that advertising agencies would not prefer prime time shows which is viewed by huge number of viewers, there is no evidence of the interest of present time viewers which might have changed.
Firstly, in contrast to the prime time shows the current late-night news program looses more number of viewers as it might be the case of reduction in number of viewers. For example- a viewer who needs to attend early morning office would hardly prefer watching a late-night news program and would rather switch to some early news show which helps him sticking to his regular routines. This might hamper the routine of his family or his children who needs to go early morning school.
Secondly, though the advertising agencies are still in business with with the television station but it has not been cited anywhere that they would not have an inclination towards a news program that is telecatsed in the evening and which has huge viewer base. To strengthen my view I would put an example- the advertising agency for mattress would prefer being telecasted during the period when the viewers would be about to sleep in some time as the advertisement that has been viewed be them few minutes back would be more prevalent in their thoughts and they might prefer buying the new mattress.
Thirdly, the arguement lacks to highlight any such evidence that the interest of the current viewers has not changed in contrast to the earlier viewers. Despite being devoted to the telecast of weather and local news it might not be viewed by the viwers as there might be a new television show putting some thriller entertainment for the viewers which attract them more in comparison the news show. It might be more compelling for the viewers to watch some entertainment rather than opting for some serious stuff.
In sum, the arguement lacks completely to persuade me for the view that restoring the time for telecast of weather and local news would not lead to any further cancellation of advertising contracts or would attract more viewers to the late-night news show. To bolster his opinion the author could have provided strong evidences citing the interest of the current viewers, the absence of any good television show at the same time when news is telecasted or the preference of viewers for sticking to late-night news shows.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 477 350
No. of Characters: 2350 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.673 4.7
Average Word Length: 4.927 4.6
Word Length SD: 2.54 2.4
No. of Words greater than 5 chars: 170 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.692 21.0
Sentence Length SD: 12.022 7.5
Use of Discourse Markers (%): 0.308 0.12
Sentence-Text Coherence: 0.43 0.35
Sentence-Para Coherence: 0.669 0.50
Sentence-Sentence Coherence: 0.189 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 353, Rule ID: ADVISE_VBG[9]
Message: The verb 'help' is used with infinitive: 'to stick' or 'stick'.
Suggestion: to stick; stick
...to some early news show which helps him sticking to his regular routines. This might ham...
^^^^^^^^
Line 5, column 65, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: with
...ertising agencies are still in business with with the television station but it has not b...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, second, secondly, so, still, then, third, thirdly, for example, in contrast, in contrast to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2387.0 2260.96107784 106% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 5.00419287212 5.12650576532 98% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.57450371702 2.78398813304 92% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.40251572327 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 36.0 22.8473053892 158% => The Avg. Sentence Length is relatively long.
Sentence length SD: 70.7535935901 57.8364921388 122% => OK
Chars per sentence: 183.615384615 119.503703932 154% => OK
Words per sentence: 36.6923076923 23.324526521 157% => OK
Discourse Markers: 8.61538461538 5.70786347227 151% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224940359285 0.218282227539 103% => OK
Sentence topic coherence: 0.10275434116 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0745283541973 0.0701772020484 106% => OK
Paragraph topic coherence: 0.154683717292 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.0605453839088 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 43.4 48.3550499002 90% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 12.31 12.5979740519 98% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 20.0 12.3882235529 161% => OK
gunning_fog: 16.4 11.1389221557 147% => OK
text_standard: 21.0 11.9071856287 176% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.