The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00PM rather than 9:00PM and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Movies Galore utilizes sound logic as they search for new ways to increase profit by recognizing their strengths in the movie market and acknowledging successful tactics within their own stores, but fails to acknowledge their diverse store locations serve different populations and cannot all be treated the same. Choosing not to increase rental prices seems like a logical move due to their reputation. Other avenues of reigniting profits will need to be explored. To understand if Marston store adaptations can be successfully applied to all other 9 stores, a few questions need to be answered concerning the customers, which would ultimately effect sales and rush hours.
The varying locations of Movie Galore’s ten video rental stores mean ten disparate pools of customers. The placement of a store will attract assorted individuals and this aspect should not be overlooked when assessing the efficacy of changing store hours and cutting movies from the past 5 years to increase profit. The Marston store could be serving an older population who do not care to shop later 6 pm and use the store to catch recent movies they can watch in the comfort of their home. If the other nine locations serve a community that prefers to rent movies at a later time or loves rental stores for offering a larger spectrum of movies than solely the most recently released movies that can be found online, then applying the Marston’s store tactics would not have the desired affect. Understanding the different demands from each location could only benefit Movies Galore to experience a burgeoning in profits.
Before discarding all videos released more than five years ago, knowing the statistics of popular video rentals at each store location would either corroborate or refute the potential success of this idea. Although the Marston store experienced success with removing less recent movies from their collection, the remaining stores are not secured the same results. The best way to predict if a similar outcome would be rewarded is to look at the history of sales for each store. Depending on the results of this research, Movies Galore’s proposed course of action could be potentially either successful or ill-fated.
Learning the busiest store times for each location could also be telling of whether or not cutting closing time to 6 pm would be successful. Similar to the range of movie rentals possibly varying depending on location, customers’ shopping time could differ as well. Assuming every store has the same rush hours could be deleterious to the company. Collecting greater data on each store’s most populated time of shoppers will allow Movie Galore to more successfully predict which tactics would be most successful for all locations and not simply the Marston location.
Before any action is taken by Movie Galore more extensive research should be done. Using information from one of ten stores is hoping the 10% can be applied to the remaining 90% which statistically leaves an excessive margin of error. The Marston store is not the majority but accumulating more information on the types of customers and their habits could help Movie Galore know what changes should be made to increase profit.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-26 | NRS | 50 | view |
| 2019-11-15 | sinamalakouti | 55 | view |
| 2019-10-19 | suyash12mahar | 69 | view |
| 2019-09-19 | fernanf | 59 | view |
| 2019-09-19 | kkkk_kkkk | 43 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 524 350
No. of Characters: 2651 1500
No. of Different Words: 257 200
Fourth Root of Number of Words: 4.784 4.7
Average Word Length: 5.059 4.6
Word Length SD: 2.589 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 146 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.2 21.0
Sentence Length SD: 11.044 7.5
Use of Discourse Markers (%): 0.35 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 646, Rule ID: AFFECT_EFFECT[7]
Message: Did you mean 'affect'?
Suggestion: affect
...g the customers, which would ultimately effect sales and rush hours. The varying...
^^^^^^
Line 3, column 324, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...om the past 5 years to increase profit. The Marston store could be serving an older...
^^^
Line 7, column 78, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
... each location could also be telling of whether or not cutting closing time to 6 pm would be s...
^^^^^^^^^^^^^^
Line 7, column 476, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... allow Movie Galore to more successfully predict which tactics would be most succ...
^^
Line 9, column 2, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...d not simply the Marston location. Before any action is taken by Movie Galore mor...
^^^^^^
Transition Words or Phrases used:
also, but, if, look, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2727.0 2260.96107784 121% => OK
No of words: 524.0 441.139720559 119% => OK
Chars per words: 5.20419847328 5.12650576532 102% => OK
Fourth root words length: 4.7844588288 4.56307096286 105% => OK
Word Length SD: 2.73182940114 2.78398813304 98% => OK
Unique words: 263.0 204.123752495 129% => OK
Unique words percentage: 0.501908396947 0.468620217663 107% => OK
syllable_count: 837.9 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 67.9510117658 57.8364921388 117% => OK
Chars per sentence: 136.35 119.503703932 114% => OK
Words per sentence: 26.2 23.324526521 112% => OK
Discourse Markers: 1.75 5.70786347227 31% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.17914734268 0.218282227539 82% => OK
Sentence topic coherence: 0.0718297412011 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0618027970678 0.0701772020484 88% => OK
Paragraph topic coherence: 0.116576785533 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0511805521958 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 9.48 8.32208582834 114% => OK
difficult_words: 151.0 98.500998004 153% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.