One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced
food products as quickly as possible.
In the memo, it can be learned that the director of Bargain Brand Cereal attempted to broad their business and sell more low price food. What motived him to make such decision is the success of the company’s cereal business. Although his argument may seem to be reasonable at the first glimpse, it is vulnerable to refutations since it is based on several untenable line of reasonings.
First of all, the leader of Bargain Brand Cereal believes that their strategy in selling cheap cereal is successful. Therefore, this indicated that low-priced products are alluring for customers. Nevertheless, since the only data he has is the statistics last year, the argument is in fact tenuous. There may be possibilities that consumers are no longer interested in the low priced cereals in the future. As a result, in order to make such an argument amenable, the director should extend the length of observation.
Another reason why his recommendation may sound unfounded is he attempts to extend the experience on cereal to other product without any reason. The customers of different food may be extremely heterogeneous. Thus, the success on cereal should not be apply to other products. Besides, is it possible that alternative factors may actually be the motive for people to buy the cereal Bargain Brand Cereal produced? This may be a better reason to explain why other companies can’t surpass in this market by undercutting their price. The condiments they add in the cereal, or the shape of them, may be the reason why kids preferred them than other products, which made the parents bought the, more often, If this the reason why Bargain Brand Cereal made a huge success in cereal, then introducing new cheap products won’t be a wise decision.
Most importantly, based on previous success, the authority of Bargain Brand Cereal decided not only to introduce more products, they also seeks to extend their business. Where their markets were weren’t given, and it may be merely a satellite city which population isn’t large. It may be questioned if applying such experience to more competitive cities reasonable. The reason why their business was successful previously may be tributes to fewer rivalries, and the situations may be really different if they attempt to enlarge their business.
The reasons given above explains why the suggestion given by the director of Bargain Brand Cereal isn’t reasonable. The business probably need to broach a discussion before final decision have been made.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-01 | Kutumba kasyap | 50 | view |
| 2019-11-14 | smithsonite79 | 45 | view |
| 2019-10-30 | FaylEAVE0920 | 59 | view |
| 2019-09-16 | marco.b | 59 | view |
| 2019-08-05 | rushabh71 | 50 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 413 350
No. of Characters: 2039 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 4.937 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.65 21.0
Sentence Length SD: 9.697 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 689, Rule ID: THE_PUNCT[1]
Message: Did you forget something after 'the'?
...products, which made the parents bought the, more often, If this the reason why Barg...
^^^^
Line 11, column 139, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'they' must be used with a non-third-person form of a verb: 'seek'
Suggestion: seek
...y to introduce more products, they also seeks to extend their business. Where their m...
^^^^^
Line 15, column 122, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ain Brand Cereal isn't reasonable. The business probably need to broach a disc...
^^^
Transition Words or Phrases used:
actually, also, besides, but, first, if, may, nevertheless, really, so, then, therefore, thus, in fact, as a result, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2131.0 2260.96107784 94% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.21026894866 5.12650576532 102% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.84423232567 2.78398813304 102% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.518337408313 0.468620217663 111% => OK
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 53.0051648427 57.8364921388 92% => OK
Chars per sentence: 106.55 119.503703932 89% => OK
Words per sentence: 20.45 23.324526521 88% => OK
Discourse Markers: 6.45 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193233478444 0.218282227539 89% => OK
Sentence topic coherence: 0.0730281038371 0.0743258471296 98% => OK
Sentence topic coherence SD: 0.0610051958739 0.0701772020484 87% => OK
Paragraph topic coherence: 0.132361365585 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.0560385340211 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.68 8.32208582834 104% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.