The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer
people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the
public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The following argument is flawed for the following reasons. Primarily, the argument claims without warrant that the main reason for fewer people attending Super-Screen movies is the lack of awareness among them, rendering it's main conclusion that by allocating a greater share of it's budget to advertising, they can can increase public reach, baseless.
The argument fails to provide justification for how increasing their advertising, can increase the percentage of people attending their movies. For one, the people may be well aware of the Super Screen-produced movies and still decide not to attend because they did not find the premise intriguing.
The argument also leaves many unanswered questions. The argument assumes that the primary reason for the lack of viewers for the movie is because the positive reviews by movie reviewers are not reaching them.Critics that review movies consider a number of aspects while reviewing movies.The common man's perspective to a movie is far more simpler. If the argument presented information from a survey taken from the common people to bolster their unwarranted assumption that their movies are of good quality, then their decision to invest more in advertising would seems far less absurd.
Finally, the argument claims without warrant that increasing the budget for advertising can increase the public's awareness. The argument does not provide any evidence fortififying this assumption. The argument assumes without warrant that there is no possibility that their movies are of good quality. Having positive reviews from movie reviewers does not necessarily imply that the movies are of good quality. Therefore, amending the budget based on such unrealible evidence is absurd.
Beacuse the argument makes many unwarranted assumptions, it fails to make a convincing case that by allocating a greater share of its budget next year to advertising they can reach the public better.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 301 350
No. of Characters: 1605 1500
No. of Different Words: 143 200
Fourth Root of Number of Words: 4.165 4.7
Average Word Length: 5.332 4.6
Word Length SD: 2.711 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.154 21.0
Sentence Length SD: 13.688 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.399 0.35
Sentence-Para Coherence: 0.634 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 313, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: can
...hare of its budget to advertising, they can can increase public reach, baseless. The...
^^^^^^^
Line 5, column 209, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Critics
...y movie reviewers are not reaching them.Critics that review movies consider a number of...
^^^^^^^
Line 5, column 288, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...umber of aspects while reviewing movies.The common mans perspective to a movie is f...
^^^
Line 5, column 564, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'seem'
Suggestion: seem
...ion to invest more in advertising would seems far less absurd. Finally, the argume...
^^^^^
Line 7, column 106, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
...budget for advertising can increase the publics awareness. The argument does not provid...
^^^^^^^
Line 7, column 431, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are of good quality. Therefore, amending the budget based on such unrealible evid...
^^
Transition Words or Phrases used:
also, finally, if, may, so, still, then, therefore, well, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 1.0 11.1786427146 9% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1642.0 2260.96107784 73% => OK
No of words: 299.0 441.139720559 68% => More content wanted.
Chars per words: 5.49163879599 5.12650576532 107% => OK
Fourth root words length: 4.1583189471 4.56307096286 91% => OK
Word Length SD: 2.83173921714 2.78398813304 102% => OK
Unique words: 147.0 204.123752495 72% => More unique words wanted.
Unique words percentage: 0.491638795987 0.468620217663 105% => OK
syllable_count: 508.5 705.55239521 72% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 80.9822831088 57.8364921388 140% => OK
Chars per sentence: 126.307692308 119.503703932 106% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.205382066656 0.218282227539 94% => OK
Sentence topic coherence: 0.0723936992972 0.0743258471296 97% => OK
Sentence topic coherence SD: 0.0614741172934 0.0701772020484 88% => OK
Paragraph topic coherence: 0.114587150493 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0447425655333 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.86 12.5979740519 118% => OK
dale_chall_readability_score: 8.79 8.32208582834 106% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.