Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements?
In modern life, consumers are frequently exposed to a variety of ads from the industry’s competing agencies, with the extent of advertisements’ influence on consumer behavior up for debate. Despite opinions supporting the contrary, I am inclined to agree that advertisements’ impact on customers’ responses is profound and far-reaching.
For some, advertising’s influence is considered insignificant, or at least not as consequential as other factors are. A straightforward line of thought is that one may purchase something because of a specific need and not because of seeing an advertisement. In fact, this would apply to a large number of consumers’ decisions. Additionally, word-of-mouth may be another effective mechanism for driving purchases. People are highly likely to buy a product if a friend or family member recommends it to them. Because of these factors, it may be easy to dismiss the impact that advertisements have.
In reality, evidence points otherwise. Advertising can shape purchasing behavior by creating an emotional connection with consumers and drawing attention to the products in the process. Coca-Cola, for instance, once launched a promotional campaign by selling Coke bottles with people’s names on the label. This appeal to the masses’ sense of individuality and connectivity was an overnight success, as Coke managed to attract waves of sales from people who want to find their names and the names of those they care about. Furthermore, advertisements can tap into a generational desire to overcome geographical limits, deliver the message, and ultimately, the results. In the early 2000s, Apple launched a commercial where its product, the Mac, was anthropomorphized as a laid-back, easygoing millennial while its competitor, the PC, was represented by a serious, yet unassuming office worker. This campaign catapulted Mac’s brand recognition across the world and drove Apple’s market share upwards.
In my opinion, it is clear that advertisements have a powerful impact on consumer behavior. Such impact may be translated into either increased sales from existing customers or completely new markets.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-05 | hoaithuongnguyen | 89 | view |
| 2023-08-03 | hoaithuongnguyen | 84 | view |
| 2023-08-03 | hoaithuongnguyen | 78 | view |
| 2023-08-03 | hoaithuongnguyen | 84 | view |
| 2021-09-01 | oanhnth | 84 | view |
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Grammar and spelling errors:
Line 3, column 288, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...rtisement. In fact, this would apply to a large number of consumers’ decisions. Additionally, wor...
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Transition Words or Phrases used:
furthermore, if, may, so, while, at least, for instance, in fact, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 19.0 24.0651302605 79% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1840.0 1615.20841683 114% => OK
No of words: 325.0 315.596192385 103% => OK
Chars per words: 5.66153846154 5.12529762239 110% => OK
Fourth root words length: 4.24591054749 4.20363070211 101% => OK
Word Length SD: 3.47394835307 2.80592935109 124% => OK
Unique words: 210.0 176.041082164 119% => OK
Unique words percentage: 0.646153846154 0.561755894193 115% => OK
syllable_count: 572.4 506.74238477 113% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 49.0401290379 49.4020404114 99% => OK
Chars per sentence: 108.235294118 106.682146367 101% => OK
Words per sentence: 19.1176470588 20.7667163134 92% => OK
Discourse Markers: 4.64705882353 7.06120827912 66% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.253032382109 0.244688304435 103% => OK
Sentence topic coherence: 0.0733763883576 0.084324248473 87% => OK
Sentence topic coherence SD: 0.0905574857333 0.0667982634062 136% => OK
Paragraph topic coherence: 0.166931144863 0.151304729494 110% => OK
Paragraph topic coherence SD: 0.0836775586896 0.056905535591 147% => OK
Essay readability:
automated_readability_index: 14.8 13.0946893788 113% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.55 12.4159519038 125% => OK
dale_chall_readability_score: 10.02 8.58950901804 117% => OK
difficult_words: 112.0 78.4519038076 143% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.