International marketing and impact on cultures
International marketing has disrupted traditional ways of marketing. In this essay, I will explore the pros and cons of international marketing.
In today’s work where globalisation is ramped, international marketing is part and parcel to this globalisation as products from around the globe fill our stores and become common products.
International marketing is geared to capture a range of audience and with the blend of cultures and diversity that exists in countries today this marketing allows companies to contain marketing spend and still target their audience.
This type of marketing normally does ignore the countries culture and traditions, for instance, beef burgers being advertised in India. When where most Indian cultures consider cows to be sacred. This is a complete disregard for the local countries traditions and culture also impacting on the local economy that because local ad agencies were not hired to produce the ad.
While international marketing is beneficial to companies, it has an impact on traditions and cultures when they are ignored. Eroding culture and traditions as mass marketing is seen to be cool. Also crippling small ad agencies in the local countries and enriching first world ad agencies. Therefore, international marketing should be carried out with a degree of care and a due diligence to respect local culture and traditions.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2021-06-16 | Behnaz fallah | 88 | view |
| 2021-02-08 | Behnaz fallah | 80 | view |
| 2020-08-10 | sattar_iust | 88 | view |
| 2020-07-29 | sattar_iust | 77 | view |
| 2020-06-01 | xiaojia | 84 | view |
Grammar and spelling errors:
Line 7, column 49, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'countries'' or 'country's'?
Suggestion: countries'; country's
...e of marketing normally does ignore the countries culture and traditions, for instance, b...
^^^^^^^^^
Line 7, column 137, Rule ID: SENTENCE_FRAGMENT[1]
Message: “When” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...beef burgers being advertised in India. When where most Indian cultures consider cow...
^^^^
Line 9, column 195, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...s as mass marketing is seen to be cool. Also crippling small ad agencies in the loca...
^^^^
Transition Words or Phrases used:
also, first, so, still, therefore, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.5418719212 114% => OK
Auxiliary verbs: 2.0 6.10837438424 33% => OK
Conjunction : 13.0 8.36945812808 155% => OK
Relative clauses : 6.0 5.94088669951 101% => OK
Pronoun: 12.0 20.9802955665 57% => OK
Preposition: 26.0 31.9359605911 81% => OK
Nominalization: 6.0 5.75862068966 104% => OK
Performance on vocabulary words:
No of characters: 1183.0 1207.87684729 98% => OK
No of words: 214.0 242.827586207 88% => More content wanted.
Chars per words: 5.52803738318 5.00649968141 110% => OK
Fourth root words length: 3.82475343497 3.92707691288 97% => OK
Word Length SD: 3.05884937924 2.71678728327 113% => OK
Unique words: 124.0 139.433497537 89% => More unique words wanted.
Unique words percentage: 0.579439252336 0.580463131201 100% => OK
syllable_count: 364.5 379.143842365 96% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.6157635468 87% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 2.0 1.71428571429 117% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 19.0 20.5024630542 93% => OK
Sentence length SD: 55.1131068391 50.4703680194 109% => OK
Chars per sentence: 107.545454545 104.977214359 102% => OK
Words per sentence: 19.4545454545 20.9669160288 93% => OK
Discourse Markers: 4.90909090909 7.25397266985 68% => OK
Paragraphs: 5.0 4.12807881773 121% => OK
Language errors: 3.0 5.33497536946 56% => OK
Sentences with positive sentiment : 3.0 6.9802955665 43% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 6.0 2.91625615764 206% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.475027324673 0.242375264174 196% => OK
Sentence topic coherence: 0.188997712493 0.0925447433944 204% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.120786054165 0.071462118173 169% => OK
Paragraph topic coherence: 0.257354458959 0.151781067708 170% => OK
Paragraph topic coherence SD: 0.102558485949 0.0609392437508 168% => OK
Essay readability:
automated_readability_index: 14.3 12.6369458128 113% => OK
flesch_reading_ease: 43.73 53.1260098522 82% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 11.9 10.9458128079 109% => OK
coleman_liau_index: 14.79 11.5310837438 128% => OK
dale_chall_readability_score: 9.15 8.32886699507 110% => OK
difficult_words: 62.0 55.0591133005 113% => OK
linsear_write_formula: 11.5 9.94827586207 116% => OK
gunning_fog: 9.6 10.3980295567 92% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
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Rates: 77.7777777778 out of 100
Scores by essay e-grader: 70.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.