Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?
It is true that the first priority of the advertising campaign is persuading as many people as possible to buy goods from the same brand. While I agree that nowadays people use similar commodities more than ever, I disagree that they are losing their personal preference.
Influenced by the broad application of mass production, promoting people to buy the same product is consistent with companies' interests. As the economies of scale suggested, the more units of a product are produced and sold, the higher the profit margin is. Famous brands like Apple put billions of dollars in the commercials to promote their hot sales, which is why near half of smartphone owners are using iPhones in the United States. At the same time, people's inclination to copy the life of their idols deteriorated the situation. It makes them more vulnerable to the typical advertising campaign like celebrity endorsement.
However, the Internet prospered the minority taste. Independent brands that cannot afford the expensive traditional commercials could take advantage of online business and search engine now. Those brands target the niche market by advocating their minority style. People who want personalized articles could find them easily online. In fact, more than 30% of the goods sold at Amazon.com are from small online stores that sell independent brand products. They satisfy individual preferences and give people plenty of choices to stay away from the mainstream.
In conclusion, some people may have inclination for mass-produced commodities from popular brands, but by virtue of online business, personalized minority needs also have been satisfied by sufficient providers.
- People are surrounded by advertising, which has an increasing effect on our lives. Do you think the positive effects of this outweigh the negative effects? 11
- Genetic engineering is an important issue in society today Some people think that it will improve people s lives in many ways Others feel that it may be a threat to life on earth Discuss both these views and give your own opinion 84
- It is argued that we are living in a throw-way society: people throw away what they use in daily life, instead of recycling or reusing them. Why has this happened and how to address this issue? 73
- Nowadays a large amount of advertising aiming at children should be banned because of its negative effects. To what extent do you agree or disagree? 89
- Today, more and more people choose to live by themselves. What are the causes of this? Is this a positive or negative development? 78
Transition Words or Phrases used:
also, but, first, however, if, may, so, in conclusion, in fact, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 33.0 41.998997996 79% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1412.0 1615.20841683 87% => OK
No of words: 259.0 315.596192385 82% => More content wanted.
Chars per words: 5.45173745174 5.12529762239 106% => OK
Fourth root words length: 4.01166760082 4.20363070211 95% => OK
Word Length SD: 2.85046699989 2.80592935109 102% => OK
Unique words: 162.0 176.041082164 92% => More unique words wanted.
Unique words percentage: 0.625482625483 0.561755894193 111% => OK
syllable_count: 445.5 506.74238477 88% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 39.5670446256 49.4020404114 80% => OK
Chars per sentence: 100.857142857 106.682146367 95% => OK
Words per sentence: 18.5 20.7667163134 89% => OK
Discourse Markers: 5.28571428571 7.06120827912 75% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.175218383393 0.244688304435 72% => OK
Sentence topic coherence: 0.0565434004958 0.084324248473 67% => OK
Sentence topic coherence SD: 0.0437672696085 0.0667982634062 66% => OK
Paragraph topic coherence: 0.10143328086 0.151304729494 67% => OK
Paragraph topic coherence SD: 0.0433685685307 0.056905535591 76% => OK
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.33 12.4159519038 115% => OK
dale_chall_readability_score: 9.53 8.58950901804 111% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.