Marketing strategies for big companies should be placed on offers and discounts, and in what ways this can impact on their reputation.
One of the conspicuous trend of today’s contemporary era is people’s preference of shopping, which has significantly changed over the past years. Marketing strategies are also addressing the change with new strategies and plans to attract consumers. Although, some expertise believe marketing strategies should purely be based on offers and discounts, some disagree with this notion and suggest it can harm companies reputation. This essay will discuss, offers and discounts are good for companies progress and reputation is highly dependent on customers satisfactory levels.
Firstly, everyone loves a bargain. Discounts and offers mesmerise customers in buying products and increase sales. For instance, Boxing Day sale, is said to have records breaking sales transactions in one day, in countries such as USA, UK and Australia. People shop till they drop, at their favourite brand outlets due to the convenience of discounts offers available. Hence, it can be said discounts and offers are good marketing strategies to increase companies profitability and revenues.
Secondly, customer satisfaction is greatly dependent on quality of products and services a company offers. Companies reputation can be jeopardise if the organisation fail to maintain quality of the products. Usually, people’s opinion of discounts products is correlated to faulty or out of season stock, which is usually of poor quality. Therefore, companies reputation can be damaged if consumers are not satisfied and products are of poor quality.
To conclude, this essay discussed discounts and offers are good marketing strategies and reputation is based on customers satisfaction. In my opinion, discounts and offers are good marketing strategies and companies should creat more offers, so that it’s a win-win situation for consumers and companies.
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Grammar and spelling errors:
Line 7, column 113, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...g strategies and reputation is based on customers satisfaction. In my opinion, discounts ...
^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, hence, if, second, secondly, so, therefore, for instance, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 10.5418719212 171% => OK
Auxiliary verbs: 7.0 6.10837438424 115% => OK
Conjunction : 18.0 8.36945812808 215% => Less conjunction wanted
Relative clauses : 3.0 5.94088669951 50% => More relative clauses wanted.
Pronoun: 10.0 20.9802955665 48% => OK
Preposition: 31.0 31.9359605911 97% => OK
Nominalization: 12.0 5.75862068966 208% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1581.0 1207.87684729 131% => OK
No of words: 273.0 242.827586207 112% => OK
Chars per words: 5.79120879121 5.00649968141 116% => OK
Fourth root words length: 4.06481385082 3.92707691288 104% => OK
Word Length SD: 3.11886639942 2.71678728327 115% => OK
Unique words: 153.0 139.433497537 110% => OK
Unique words percentage: 0.56043956044 0.580463131201 97% => OK
syllable_count: 479.7 379.143842365 127% => OK
avg_syllables_per_word: 1.8 1.57093596059 115% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 4.0 3.65517241379 109% => OK
Performance on sentences:
How many sentences: 15.0 12.6551724138 119% => OK
Sentence length: 18.0 20.5024630542 88% => OK
Sentence length SD: 35.3538305327 50.4703680194 70% => OK
Chars per sentence: 105.4 104.977214359 100% => OK
Words per sentence: 18.2 20.9669160288 87% => OK
Discourse Markers: 6.8 7.25397266985 94% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 5.0 2.75862068966 181% => OK
Sentences with neutral sentiment: 2.0 2.91625615764 69% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328029941056 0.242375264174 135% => OK
Sentence topic coherence: 0.108449082445 0.0925447433944 117% => OK
Sentence topic coherence SD: 0.0948644024384 0.071462118173 133% => OK
Paragraph topic coherence: 0.201149323277 0.151781067708 133% => OK
Paragraph topic coherence SD: 0.0677914204219 0.0609392437508 111% => OK
Essay readability:
automated_readability_index: 14.9 12.6369458128 118% => OK
flesch_reading_ease: 36.28 53.1260098522 68% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 16.3 11.5310837438 141% => OK
dale_chall_readability_score: 9.73 8.32886699507 117% => OK
difficult_words: 90.0 55.0591133005 163% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 9.2 10.3980295567 88% => OK
text_standard: 10.0 10.5123152709 95% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 72.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.