According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
Based on the provided evidences, the reasoning in the memo is not logically flawed; However, it relies on a number of assumptions which lacks proper evidences. Primarily, the argument wonders why the number of people attending Super Screen-produced movies are decreased in comparison with the last year while the reviewers believe the movies are in a good quality. The unwarranted assumptions include the validity of the report, either the reviews, the changes that might have happened since the last years assertedly, and finally the presented solution which is allocating more budget on advertising, which renders the argument invalid.
The argument fails to provide any justification that whether the report is valid. Many factors should be taken into account prior to accepting the result of a report. Which organization has conducted the survey? are they certified? or even if they are, how the samples are observed. Unless the validity of the report is not confirmed, and representative, it cannot support the argument's points.
The argument also leaves many other unanswered questions. It is claimed that "the contents of these reviewers are not reaching enough of our prospective viewers" and the conclusion from this phrase is the indication of good quality of this year movies. However, it cannot necessarily imply so. First, the reviews might be positive, but there is no speak of number of reviewers. Maybe there are only a couple of reviewers who think the movies are in good quality. Even considering a good number of reviewers have commented on this year's movies, there is no valid information to compare the situation with last years. Also, a positive review point cannot lead a movie to be a best-seller one, since ordinary people rarely care about the critics. For instance, the Avengers movie series usually obtain almost negative reviews, but yet they are the best-selling movies, and the last movie, The Avengers End Game, could beat the Avatar movie in the best-selling movie of all-time, but could not gain remarkable review points.
Finally, the argument claims without warrant that what held true before should hold true today. In this manner, it is also possible that the people are less interested in the Super Screen-produced movies. In this case, it is probable that allocating more money on promotions can lead to bankruptcy of the business, since people will not attend to watch them either way.
Because the argument makes several unwarranted justifications, it fails to make a convincing case that advertising can bring more viewers next year. It can be a a good remedy, if the mentioned defects in assumptions can be vindicated. Hence, more investigations and evaluations should be conducted before any action.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-24 | Cynic | 43 | view |
| 2019-12-14 | nimesh94 | 42 | view |
| 2019-12-14 | mcmaster | 33 | view |
| 2019-12-10 | pooja.kakde@gmail.com | 59 | view |
| 2019-11-28 | a251ravind | 63 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 442 350
No. of Characters: 2246 1500
No. of Different Words: 218 200
Fourth Root of Number of Words: 4.585 4.7
Average Word Length: 5.081 4.6
Word Length SD: 2.773 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.048 21.0
Sentence Length SD: 9.776 7.5
Use of Discourse Markers (%): 0.619 0.12
Sentence-Text Coherence: 0.284 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 213, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
... organization has conducted the survey? are they certified? or even if they are, ho...
^^^
Line 3, column 233, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...nducted the survey? are they certified? or even if they are, how the samples are o...
^^
Line 5, column 536, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...d number of reviewers have commented on this years movies, there is no valid informa...
^^^^
Line 9, column 160, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: a
...bring more viewers next year. It can be a a good remedy, if the mentioned defects i...
^^^
Line 9, column 160, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...bring more viewers next year. It can be a a good remedy, if the mentioned defects...
^
Line 9, column 160, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'a' is left.
Suggestion: a; a
...bring more viewers next year. It can be a a good remedy, if the mentioned defects i...
^^^
Transition Words or Phrases used:
also, but, finally, first, hence, however, if, may, so, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2324.0 2260.96107784 103% => OK
No of words: 442.0 441.139720559 100% => OK
Chars per words: 5.25791855204 5.12650576532 103% => OK
Fourth root words length: 4.58517132086 4.56307096286 100% => OK
Word Length SD: 2.88733613151 2.78398813304 104% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.518099547511 0.468620217663 111% => OK
syllable_count: 731.7 705.55239521 104% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 68.2531981289 57.8364921388 118% => OK
Chars per sentence: 101.043478261 119.503703932 85% => OK
Words per sentence: 19.2173913043 23.324526521 82% => OK
Discourse Markers: 3.26086956522 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266960731879 0.218282227539 122% => OK
Sentence topic coherence: 0.0629963273931 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0814987330292 0.0701772020484 116% => OK
Paragraph topic coherence: 0.122294046456 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.0833718602774 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 119.0 98.500998004 121% => OK
linsear_write_formula: 20.5 12.3882235529 165% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.