Q4: these days, consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?
Owing to the dramatic development of the economy, commercials are increasingly popular on many social platforms. Therefore, consumers have to face an enormous number of advertisements from different companies. From my perspective, purchasers are seriously influenced by this practice in terms of shopping habits and financial situation, which needs radical solutions to tackle.
There are several detrimental impacts posed by the prevalence of advertisements. Inappropriate shopping habits are born due to personal preferences. It is the advent of commercials of various products on people’s social accounts that stimulates their demand and curiosity about the items, leading to the excessive purchase. Especially, companies and brands have a tendency to exploit consumers’ vulnerability in psychology to give promotions and vouchers for certain products. The situation of Black Friday is an obvious example. In particular, shopaholic buyers tend to purchase items even unnecessary ones with promotions with moderate prices although they are aware of the price increase before giving out promotions. As a result, they have to waste an excessive amount of money on unsuitable products.
This raises a question of what are possible measures to minimize the adverse influences on consumers. The answer can be found in the government’s censorship and the buyers’ carefulness. With regard to the governments, not only should they scrutinize the content of advertisements but they also control the target customers of these commercials in case the advertised items are harmful. When it comes to individuals, they can read reviews and descriptors of these items with a view to making an appropriate decision to buy necessary and useful products.
In conclusion, notwithstanding the effective characteristic, advertisements should be strictly regulated by authorities because of their detrimental impacts on the financial situation and shopping habits. Therefore, the purchasers should take all aspects of products into consideration to buy suitable items.
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Transition Words or Phrases used:
also, but, if, so, therefore, in conclusion, in particular, as a result, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 54.0 41.998997996 129% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1761.0 1615.20841683 109% => OK
No of words: 301.0 315.596192385 95% => OK
Chars per words: 5.85049833887 5.12529762239 114% => OK
Fourth root words length: 4.16525528304 4.20363070211 99% => OK
Word Length SD: 3.37652034125 2.80592935109 120% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.611295681063 0.561755894193 109% => OK
syllable_count: 550.8 506.74238477 109% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 49.1501208035 49.4020404114 99% => OK
Chars per sentence: 110.0625 106.682146367 103% => OK
Words per sentence: 18.8125 20.7667163134 91% => OK
Discourse Markers: 5.4375 7.06120827912 77% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.245939102169 0.244688304435 101% => OK
Sentence topic coherence: 0.0635565904186 0.084324248473 75% => OK
Sentence topic coherence SD: 0.0569834052196 0.0667982634062 85% => OK
Paragraph topic coherence: 0.130969831583 0.151304729494 87% => OK
Paragraph topic coherence SD: 0.0414965057871 0.056905535591 73% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 16.65 12.4159519038 134% => OK
dale_chall_readability_score: 10.25 8.58950901804 119% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.