Since those issues of Newsbeat magazine that featured political news on their front cover were the poorest-selling issues over the past three years, the publisher of Newsbeat has recommended that the magazine curtail its emphasis on politics to focus more exclusively on economics and personal finance. She points to a recent survey of readers of general interest magazines that indicates greater reader interest in economic issues than in political ones. Newsbeat's editor, however, opposes the proposed shift in editorial policy, pointing out that very few magazines offer extensive political coverage anymore.
The publisher of Newsbeat magazine argues that they should shift their focus to economics and finance articles for their upcoming volumes, instead of political articles, even though Newsbeat is one of those very few offering extensive political coverage. She states that these have more interest amongst the general public and would thus help increase the overall sales of the magazine. However, the arguement is flawed due to the following three reasons.
Looking at the past sales data of three years, issues that featured political news on the front page have been the poorest selling ones. But this assumes that the trend of lack of interest in political issues is still present and is continuing in the future. During the year 2020, the entire world's interest shifted to the COVID-19 pandemic and many regularly interesting topics like entertainment and sports suffered sales just because of the fact that the public was interested in understanding more about this new disease and recent advancements in that field. Thus, the three year period that is studied might provide a false information about the actual situation -- something that is also the case here.
Additionaly, the publisher points to a survey of readers that indicate interest in economic issues over political ones. But were these people picked from a pool of population where the distribution of interest for a topic is uniform? If someone surveys finance majors, one can also expect them to be biased against political or even cosmopolitan issues.
Lastly, it is assumed that the public's interest in a particular topic is directly correlated with the amount of sales it brings. Let's take example of the year 2012, when the infamous cryptocurrency Bitcoin hit the value of $20,000 for the first time. Though there was a newfound interest in cryptocurrency amongst everyone, would switching the magazine's aim to Bitcoin articles be the wisest choice? -- considering a decline in mass interest and announcement of a dozen more different tokens over the next 4 years.
Thus, I think the arguement to switch to non-political issues like economics and finance is a flawed one in this case. If there was additional research conducted including surveys with groups of different demographics, it might make more sense to switch the magazine's main agenda, as it would provide insight about the wider audience.
Post date | Users | Rates | Link to Content |
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2022-09-03 | illidian | 73 | view |
2022-08-14 | parangat90 | 66 | view |
2022-07-21 | parthmshah1302 | 73 | view |
2021-12-09 | Anirudha Balaji Shirsikar | 60 | view |
2021-09-27 | Akruthi S | 53 | view |
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- Since those issues of Newsbeat magazine that featured political news on their front cover were the poorest selling issues over the past three years the publisher of Newsbeat has recommended that the magazine curtail its emphasis on politics to focus more 73
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 6 2
No. of Sentences: 15 15
No. of Words: 383 350
No. of Characters: 1955 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.424 4.7
Average Word Length: 5.104 4.6
Word Length SD: 2.675 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.533 21.0
Sentence Length SD: 9.437 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.585 0.50
Sentence-Sentence Coherence: 0.057 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 309, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...at these have more interest amongst the general public and would thus help increase the overal...
^^^^^^^^^^^^^^
Line 3, column 430, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
...tainment and sports suffered sales just because of the fact that the public was interested in understand...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 672, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nformation about the actual situation -- something that is also the case here. ...
^^
Line 7, column 130, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...ted with the amount of sales it brings. Lets take example of the year 2012, when the...
^^^^
Line 7, column 329, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'switch'
Suggestion: switch
... cryptocurrency amongst everyone, would switching the magazines aim to Bitcoin articles b...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, look, so, still, thus, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1999.0 2260.96107784 88% => OK
No of words: 383.0 441.139720559 87% => More content wanted.
Chars per words: 5.21932114883 5.12650576532 102% => OK
Fourth root words length: 4.42384287591 4.56307096286 97% => OK
Word Length SD: 2.70893775015 2.78398813304 97% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.558746736292 0.468620217663 119% => OK
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 57.9961946489 57.8364921388 100% => OK
Chars per sentence: 124.9375 119.503703932 105% => OK
Words per sentence: 23.9375 23.324526521 103% => OK
Discourse Markers: 4.3125 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.272649940031 0.218282227539 125% => OK
Sentence topic coherence: 0.0802467965323 0.0743258471296 108% => OK
Sentence topic coherence SD: 0.0828703623811 0.0701772020484 118% => OK
Paragraph topic coherence: 0.139539096747 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0614177583279 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 8.82 8.32208582834 106% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.