A common marketing strategy for big companies is to introduce various offers and discounts. However, these strategies may have impact on their reputation. What are some of the impacts?
Marketing of a product is considered to be the key factor in any business. Every company develops and implements its own strategy by deploying special teams. But whenever a company wants to increase their popularity they introduce various offers in the form of discounts and giving away some free gifts. Introducing of free offers and discounts sparked a heated debate about its credibility and this will be described in this essay.
Every company wants to market a product in order to reach to its consumers. They uses various strategies such as flash sales, discounted prices etc., But many think that they have been using this strategy mainly to sell their unsuccessful products which bring down their reputation. But this is completely false. We have seen in the recent times, the successful marketing strategy of MI mobile phones in India where it undergoes a flash sale of each and every product and it is the most successful consumer brand in India.
Secondly, traditional people who are more inclined towards traditional marketing ideas of going to shop and buy do think the defective goods are usually sold at discounted prices. But with increasing modern day competition, each and every company wants to make their presence in consumer hearts. This is evident from new online special marketing sales during festival times by various e-commerce sites.
There is a very minute impact on the reputation of top companies by discounted and offered sales on product. In my opinion, emerging companies has to have their sustenance with the deep rooted companies which is forcing them for discounted business.
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2019-01-07 | mojtaba1980 | 88 | view |
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2018-04-23 | mojtaba1980 | 80 | view |
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Grammar and spelling errors:
Line 3, column 82, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'They' must be used with a non-third-person form of a verb: 'use'
Suggestion: use
...n order to reach to its consumers. They uses various strategies such as flash sales,...
^^^^
Transition Words or Phrases used:
but, if, second, secondly, so, as to, such as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.5418719212 104% => OK
Auxiliary verbs: 1.0 6.10837438424 16% => OK
Conjunction : 13.0 8.36945812808 155% => OK
Relative clauses : 5.0 5.94088669951 84% => OK
Pronoun: 22.0 20.9802955665 105% => OK
Preposition: 37.0 31.9359605911 116% => OK
Nominalization: 5.0 5.75862068966 87% => OK
Performance on vocabulary words:
No of characters: 1360.0 1207.87684729 113% => OK
No of words: 263.0 242.827586207 108% => OK
Chars per words: 5.1711026616 5.00649968141 103% => OK
Fourth root words length: 4.02706775958 3.92707691288 103% => OK
Word Length SD: 2.67458536469 2.71678728327 98% => OK
Unique words: 157.0 139.433497537 113% => OK
Unique words percentage: 0.596958174905 0.580463131201 103% => OK
syllable_count: 424.8 379.143842365 112% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 1.0 1.56157635468 64% => OK
Subordination: 0.0 1.71428571429 0% => More adverbial clause wanted.
Conjunction: 4.0 0.931034482759 430% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 3.65517241379 27% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 12.6551724138 103% => OK
Sentence length: 20.0 20.5024630542 98% => OK
Sentence length SD: 51.154598028 50.4703680194 101% => OK
Chars per sentence: 104.615384615 104.977214359 100% => OK
Words per sentence: 20.2307692308 20.9669160288 96% => OK
Discourse Markers: 4.61538461538 7.25397266985 64% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269573517095 0.242375264174 111% => OK
Sentence topic coherence: 0.0861775644227 0.0925447433944 93% => OK
Sentence topic coherence SD: 0.0553987863175 0.071462118173 78% => OK
Paragraph topic coherence: 0.15700348008 0.151781067708 103% => OK
Paragraph topic coherence SD: 0.0479441091764 0.0609392437508 79% => OK
Essay readability:
automated_readability_index: 13.0 12.6369458128 103% => OK
flesch_reading_ease: 51.18 53.1260098522 96% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 11.1 10.9458128079 101% => OK
coleman_liau_index: 12.71 11.5310837438 110% => OK
dale_chall_readability_score: 9.07 8.32886699507 109% => OK
difficult_words: 74.0 55.0591133005 134% => OK
linsear_write_formula: 8.0 9.94827586207 80% => OK
gunning_fog: 10.0 10.3980295567 96% => OK
text_standard: 13.0 10.5123152709 124% => OK
What are above readability scores?
---------------------
Rates: 88.8888888889 out of 100
Scores by essay e-grader: 80.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.